Global Victoria is partnering with Saladplate (part of Informa Markets), Incite , Export Solutions and other state partners to deliver this exclusive webinar revealing what buyers want, where the opportunities are, and how to get your product on their shelves across Asia-Pacific.
About the webinar
Incite surveyed 4,600 food and beverage importers and distributors across Asia Pacific to find out what's working, what's not, and where the opportunities are.
Major distributors in Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, Taiwan, South Korea, Australia, New Zealand and Japan shared their insights on:
- Whether they are currently open to reviewing new distribution opportunities
- In-demand and trending product categories
- The most important factors when assessing new distribution opportunities
- The most effective marketing activities for grocery brands
- The biggest challenges in their imported food and beverage sector
- Their outlook for the next 12 months for grocery and food service sectors
- One piece of advice they could give to new brands trying to enter, grow and succeed in their market in 2026
What types of businesses should attend?
This webinar aims on sharing practical advice for Victorian exporters wanting to enter and grow in these markets.
About the speakers
Nada Young
Partner + Head of Client Strategy, New Zealand, Incite
With 14 years of experience helping brands enter and expand in the Asia Pacific, Nada leads the sales team and advises clients on strategy and planning. Nada’s expertise spans market entry, channel and competitor analysis, commercial business planning and relationship management. With a deep understanding of commercial market norms, Nada helps brands develop winning export strategies that drive profitability and long-term success.
Cameron Gordon
Partner + Head of Client Growth, New Zealand, Incite
Since 2011 Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands. As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially attractive for our client brands, their distribution partners and their downstream customers. Cameron is Chair of the ASEAN Food & Drink Exporters Forum.
Will Gordon
Commercial Director, New Zealand, Incite
Since 2012, William has worked in senior Sales and Marketing roles, building FMCG brands across Asia, Australasia, the UK, and Europe. His work with major retailers like Woolworths, Coles, and Holland & Barrett, and platforms like Amazon, has shaped his expertise in product launches and sustained growth. In 2023, he was named Holland & Barrett UK's Account Manager of the Year. At Incite, William leads route-to-market strategy for brands entering Asia Pacific, guiding a team that secures top distributors for sustainable growth. He recently launched several major FMCG brands in Japan, Australia, and New Zealand.