In the lead up to Food & Hospitality Asia 2026, Global Victoria is partnering with Saladplate, part of Informa Markets, to deliver the Melbourne edition of their Business Breakfast event series.
The in-person event will feature two sessions:
- APAC Market Entry 2026: Getting the Fundamentals Right
- Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape
This a free-to-attend event for food and beverage trade professionals.
Please note, there is a seating capacity limit - only attendees with a confirmation email from Saladplate will be allowed to attend.
What types of businesses should participate?
Victorian food, beverage and ingredients businesses interested in entering or expanding their exports to the Asia Pacific region.
Why you should attend
- Insights to support you in building a clear, actionable roadmap for entering priority APAC markets in 2026
- Data on the latest ingredient trends shaping the FMCG sector in Australia, New Zealand, and the broader Asia-Pacific region
- Q&A and networking opportunity
- Opportunity for businesses to network with the presenters, delivery partners and other food and beverage businesses in the room
Session 1
APAC Market Entry 2026: Getting the Fundamentals Right
Success in Asia-Pacific’s fast-growing export markets requires more than ambition — it demands a disciplined, well-structured plan. This session will help food and beverage brands build a clear, actionable roadmap for entering priority APAC markets in 2026, drawing on Incite’s 15 years of experience launching and scaling F&B brands across the region.
Participants will be guided through the essential decisions that determine export success: how to identify and appoint the right distributor partner, craft a competitive and sustainable pricing strategy, and develop marketing and promotional programmes that resonate with both distributors and consumers across the APAC region.
The session will conclude with an interactive Q&A, giving attendees the chance to address specific challenges and gain practical, market-ready guidance to support their 2026 export growth plans.
About the speaker
Cameron Gordon
Since 2011 Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands.
As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially attractive for our client brands, their distribution partners and their downstream customers. Cameron is Chair of the ASEAN Food & Drink Exporters Forum.
Session 2
Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape
This session will provide a data-driven exploration of the latest ingredient trends shaping the FMCG sector in Australia, New Zealand, and the broader Asia-Pacific region.
Leveraging GlobalData’s proprietary insights, we’ll examine the macro and micro forces influencing ingredient innovation, consumer preferences, and market opportunities.
The presentation will spotlight trending categories such as gut health, health & wellness, and sports nutrition. Attendees will gain intelligence to inform R&D, product development, and business expansion.
About the speaker
James Soulsby
James Soulsby leads the Consumer Category (Sales) for Australia and New Zealand at GlobalData, a global leader in data-driven market intelligence. With a keen focus on the evolving consumer landscape, James partners with brands and suppliers to unlock growth opportunities and drive innovation across the ingredients sector.
Prior to joining GlobalData, James built a strong foundation in advertising and media, holding key roles at The Financial Times and The Economist in London. His diverse background gives him a unique perspective on macro trends, consumer behaviour, and the intersection of insights, marketing, and product development.
About Saladplate Business Breakfast
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets. Informa Markets delivers hundreds of major, branded business-to-business events each year including Food & Hospitality Asia Singapore.
Saladplate’s series of free-to-attend Business Breakfast events are designed for industry professionals to participate in engaging insights-driven panel sessions delivered by industry partners, and to take advantage of the networking opportunity across various cities.
The objective of Business Breakfast events is to provide professionals with the opportunity to continue to build their network and learn without having to sacrifice hours out of their busy schedules. At Saladplate Business Breakfast events you can expect sessions covering market trends across various sectors of the Hospitality, Food & Beverage industry with a diverse range of speakers and topics.