Australia's first Middle East trade agreement opens fresh territory for red meat exporters. Whether you're taking your first steps into the UAE market or ready to scale up, this webinar cuts through the complexity.

Join Austrade's in-market specialists and industry leaders for a practical deep-dive into what the Australia-UAE Comprehensive Economic Partnership Agreement means for your business. You'll get real intel on market dynamics, sector trends, and what actually works in the region—plus direct access to experts who know the territory.

What you'll discover

How the CEPA reshapes opportunities for Australian red meat in the Middle East, current market conditions and where demand is heading, sector strengths that align with UAE and regional needs, and practical strategies for breaking in or expanding your footprint. This is your chance to ask the questions that matter to your business in a live Q&A.

Who should attend

Red meat exporters and producers exploring CEPA opportunities, businesses new to international markets, and established exporters ready to grow their UAE presence.

Your expert panel

Mounir Sankary leads Austrade's trade operations across the Middle East and Africa from Dubai. As Deputy Commissioner General for Expo 2020 Dubai, he delivered Australia's business program, generating over $280 million in outcomes.

Dr Donna Bennett brings deep technical expertise as DAFF's Regional Agriculture Counsellor in the UAE, with extensive experience in biosecurity, live animal exports, halal certification, and meat traceability.

Damon Holmes grew up on a Queensland cattle property and now drives MENA market development for Meat and Livestock Australia, combining supply chain knowledge with strategic market insight from his Dubai base.

Liam Watson leads goods and tariff negotiations at DFAT, having shaped agreements with the UAE, India, CPTPP, and other key trading partners.