Partnering with the Federal Government, through Austrade, the initiative will see 5 new trade managers deployed across Victoria's key regional areas to help local businesses break into new international markets.

With Victoria already the nation’s food and fibre powerhouse, exports surging to a record $19.6 billion last year, the government is aiming even higher, setting its sights on a $20 billion target by 2030. The $10 million investment is part of a broader $45 billion commitment to regional Victoria over the past decade, highlighting the government’s unwavering support for the sector.

By collaborating with Austrade’s TradeStart program, the Victorian Government, through Global Victoria, is doubling down on its commitment to export success, offering businesses comprehensive one-on-one support — from market research to international connections.

The Victorian Government's Trade and Investment (VGTI) office network, renowned as the largest and most effective in Australia, has proven its worth, generating $40 in economic return for every dollar invested.

This latest initiative is expected to create new jobs, drive economic growth, and solidify Victoria’s reputation as a world-class food and fibre producer.