Stadiums, Venues & Infrastructure
Architects, engineers, manufacturers and fabricators, stadiums and stadium technology, playing surfaces, and sustainability.
Champion Data
Champion Data is a leading sports data, broadcast design and technology company. With over two decades of experience, Champion Data specialises in collecting, analysing and delivering high-quality sports data — from real-time match statistics to advanced player performance metrics — to broadcasters, leagues, teams and other key stakeholders in the sports industry. Its services empower clients to make informed decisions, engage fans, and enhance storytelling through broadcast and digital platforms.
Company representative
Tony Woods
Chief Commercial Officer
tony.woods@championdata.com.au
www.championdata.com
With over 30 years of experience in the sport industry across advertising and media, sponsorship and commercial roles, Tony brings a wealth of expertise to Champion Data. Spearheading the Commercial team for over eight years, he and the team are accountable for the company's revenue performance across both retention and growth. Tony also manages a variety of key clients and stakeholder relationships while fostering new strategic and commercial partnerships to further expand Champion Data's global growth.
EngageRM
EngageRM is a sport and entertainment technology company founded in Melbourne, Australia in 2012. It delivers the commercial data foundation that franchises, leagues, venues and federations use to run modern sport businesses, built natively on Microsoft.
Company representative
Ned Coten
Executive Chair & President
support@engagerm.com
www.engagerm.com
Ned Coten is the Executive Chair and President of EngageRM, and the immediate past president of Basketball Australia. He has a range of business interests and is an active and passionate volunteer. Ned has written a book on marketing in sport and is a sought-after mentor for aspiring sports and business leaders.
INTIX
INTIX is a sports and events technology company built on a simple principle: your data, your fans, your brand. It provides a modern white-label platform for ticketing, memberships, accreditation, hospitality and fan engagement across the full event journey. Delivered as a managed service, clients receive best-in-class technology supported by a dedicated local team. Its key difference is data ownership, giving organisations real-time access to fan data, direct communication channels and greater sponsor value through audience segmentation. INTIX works with federations, clubs, leagues and event organisers. Clients include Melbourne City FC, Cricket West Indies, NBL, Netball Australia and Football Australia.
Company representative
Judd Goldstein
Chief Executive Officer
judd.goldstein@intix.com
www.intix.com.au
Judd Goldstein is the CEO of INTIX, a Melbourne-based sports and events technology company. He began his career in technology consulting at IBM before joining fan engagement specialist FanHub. Relocating to London in 2018, Judd helped scale FanHub as Head of Business Development, securing partnerships with FIFA, World Rugby and the IOC. Following FanHub's acquisition by Genius Sports, he served four years as Global Commercial Director for Fan Engagement. Judd joined INTIX in September 2025, returning to Melbourne to lead global growth and partnerships, including Melbourne City FC and Cricket West Indies.
PMY
Built on technology, driven by intelligence, and focused on enhancing the customer experience, PMY's approach is grounded in collaboration, helping clients design and deliver solutions that enhance how people connect, experience and engage. As the world continues to change, the company evolves alongside it, offering flexible, future-ready solutions that meet the needs of an increasingly dynamic landscape. PMY Group exists to empower live environments, enabling smarter technology, deeper insights and captivating customer and brand experiences.
Company representative
Emily McGrath
APAC Executive General Manager
info@pmygroup.com
www.pmygroup.com
Emily joined PMY in 2022 and manages the entire APAC region.
Rosterfy
Rosterfy is a purpose-built enterprise volunteer management SaaS platform that helps organisations recruit, onboard, schedule, communicate with and recognise volunteers at scale. Founded in Geelong, Victoria, Rosterfy serves major sporting events, sports organisations, nonprofits and government bodies across Australia, New Zealand, the Middle East and beyond. The platform manages the full volunteer lifecycle, from applications and screening to rostering, training, accreditation and reporting. Unlike generic workforce tools, Rosterfy is specifically built for volunteer management, enabling organisations to scale operations faster with less administration while providing the reporting and impact data needed by boards, funders and government stakeholders.
Company representative
Shannan Gove
Co-Founder
shannan@rosterfy.com
www.rosterfy.com
Shannan Gove is a Co-Founder and Director of Rosterfy, the enterprise volunteer management platform trusted by major sporting events, sporting organisations and games organising committees worldwide. Based in Geelong, Victoria, he began his sport-tech journey with Event Workforce Group in 2010 before helping evolve the business into Rosterfy's purpose-built SaaS platform in 2015. Since then, Shannan has helped scale Rosterfy globally, partnering with major events, sporting codes and organisations across Australia, New Zealand and the Middle East to improve volunteer recruitment, rostering and retention.
Smartform Architecture
Smartform Architecture is an Australian specialist architecture and advisory practice focused exclusively on sport, entertainment and public assembly infrastructure. It provides strategic advisory, feasibility studies, business cases, masterplanning, venue planning, architectural design and operational planning for stadiums, arenas, elite training facilities, sports precincts, esports venues and major event infrastructure. Its unique value lies in combining world-leading venue design with deep operational and commercial expertise, helping governments, developers, sporting organisations and venue operators create flexible, sustainable facilities. Its portfolio includes Brisbane 2032 advisory, the Qiddiya Gaming & Esports Precinct, AlUla planning and elite sporting projects across Australia and international markets.
Company representative
Chris Smiles
Co-Founder & Design Director
admin@smartformarchitecture.com
www.smartformarchitecture.com
Chris Smiles is the Co-Founder and Design Director of Smartform Architecture, an Australian specialist sports architecture and advisory practice. With more than 20 years' experience, he has led the planning and design of major stadiums, arenas, sports precincts and elite performance facilities across Australia and internationally. His expertise spans venue advisory, masterplanning, fan experience, operational planning and major event infrastructure. Chris has contributed to projects including Brisbane 2032, the Qiddiya Gaming & Esports Precinct, AlUla sports planning and national sports facility standards for Saudi Arabia.
Sports Cloud Australia
Sports Cloud Australia sits at the intersection of sport, data and commercial strategy, helping sports organisations navigate the AI era with clarity and confidence. It works alongside organisations worldwide across three interconnected service areas. Data, Analytics & AI helps organisations structure, enrich and integrate data for growth. Marketing Technology (MarTech) provides expert advice and implementation across CRM, automation and digital systems. Content Strategies & Revenue Growth Execution optimises engagement, loyalty, conversion and revenue through content, gamification and rewards strategies. This integrated approach connects data, technology and strategy to deliver measurable commercial outcomes.
Company representative
Sion de Jong
Chief Executive Officer & Co-Founder
info@sportscloudaustralia.com
www.sportscloudaustralia.com
As Co-Founder and CEO of Sports Cloud Australia, Board Member of European data marketing agency Techonomy and Co-Founder of the AI in Sport Summit, Sion de Jong is one of the leading voices at the intersection of sport, data and commercial strategy in the Asia-Pacific region. Working with national and international organisations including the NRL, Football Australia, Racing and Wagering Western Australia, UEFA and the Qatar Grand Prix, Sports Cloud Australia helps clubs, leagues, brands and rightsholders unlock fan growth, new revenue streams and the full potential of AI and digital transformation.
5stream
5stream makes broadcast-quality live streaming reliable, scalable and accessible. Founded in Melbourne in 2010, the company provides end-to-end streaming technology and services, from encoder to player. Its flagship platform, Cloudmix, enables fully cloud-based live production with sub-second processing and API-driven workflow automation at scale across more than 60 countries and 1,200 venues. Complementary solutions include Zeti, a zero-latency streaming technology delivering 0.15-second end-to-end latency, and LiveHQ, a 24/7 broadcast operations centre. Trusted by clients including Cricket Australia, the AFL, NBL, ABC Australia and Sportradar, 5stream delivers professional live broadcasts for sport, media, iGaming and government worldwide.
Company representative
Tim Kelly
Chief Executive Officer & Co-Founder
hello@5stream.com
www.5stream.com
Tim Kelly is the CEO and co-founder of Melbourne-based live broadcast technology company 5stream, established in 2010. Under his leadership, the company has grown from streaming local music events to delivering world-class live sport for clients including Cricket Australia, the AFL and Sportradar. Tim has led the development of Cloudmix, a cloud production platform used in more than 60 countries. Combining deep technical expertise with extensive commercial experience, he is passionate about making professional-quality broadcast production accessible to sports, organisations and communities of all sizes.
Event Operations
CRM, competition and league management, event delivery, facilities management, membership management, ticketing, and volunteer workforce services.
Champion Data
Champion Data is a leading sports data, broadcast design and technology company. With over two decades of experience, Champion Data specialises in collecting, analysing and delivering high-quality sports data — from real-time match statistics to advanced player performance metrics — to broadcasters, leagues, teams and other key stakeholders in the sports industry. Its services empower clients to make informed decisions, engage fans, and enhance storytelling through broadcast and digital platforms.
Company representative
Tony Woods
Chief Commercial Officer
tony.woods@championdata.com.au
www.championdata.com
With over 30 years of experience in the sport industry across advertising and media, sponsorship and commercial roles, Tony brings a wealth of expertise to Champion Data. Spearheading the Commercial team for over eight years, he and the team are accountable for the company's revenue performance across both retention and growth. Tony also manages a variety of key clients and stakeholder relationships while fostering new strategic and commercial partnerships to further expand Champion Data's global growth.
DMC Sport
DMC Sport is a global sports licensing and apparel manufacturer headquartered in Melbourne, Victoria. It partners with leading international sporting organisations to provide end-to-end custom merchandise, equipment and online store solutions.
Company representative
Dino DiPierdomenico
Managing Director
dino@dmcsport.com.au
www.dmcsport.com.au
EngageRM
EngageRM is a sport and entertainment technology company founded in Melbourne, Australia in 2012. It delivers the commercial data foundation that franchises, leagues, venues and federations use to run modern sport businesses, built natively on Microsoft.
Company representative
Ned Coten
Executive Chair & President
support@engagerm.com
www.engagerm.com
Ned Coten is the Executive Chair and President of EngageRM, and the immediate past president of Basketball Australia. He has a range of business interests and is an active and passionate volunteer. Ned has written a book on marketing in sport and is a sought-after mentor for aspiring sports and business leaders.
Incognitus
Founded in 2008 by brothers Craig and Paul Lovett, Incognitus was established to provide innovative solutions for decision-makers across the global venue, events and management sectors. Built on the belief that strong relationships drive successful business outcomes, the company offers expert support, strategic advice and practical solutions without the cost of full-time specialist staff. Working behind the scenes, Incognitus helps organisations achieve their goals through professional guidance, venue and event planning, and skilled event management crews. With operations across Australia, the UK and the USA, Incognitus supports business leaders throughout four continents with proven expertise and a commitment to excellence.
Company representative
Craig Lovett
Partner & Principal
craigl@incognitus.com
www.incognitus.com
Craig Lovett is a highly respected event management and venue operations expert with more than 35 years of international experience across Australia, the USA, UK, Europe and the Middle East. Renowned for large-scale workforce mobilisation, project coordination and sustainable event solutions, he has advised on major global events and venues. Through Incognitus, founded in 2008, Craig leverages his extensive knowledge, strategic insight and global network to help organisations achieve success, earning numerous awards and industry recognition.
INTIX
INTIX is a sports and events technology company built on a simple principle: your data, your fans, your brand. It provides a modern white-label platform for ticketing, memberships, accreditation, hospitality and fan engagement across the full event journey. Delivered as a managed service, clients receive best-in-class technology supported by a dedicated local team. Its key difference is data ownership, giving organisations real-time access to fan data, direct communication channels and greater sponsor value through audience segmentation. INTIX works with federations, clubs, leagues and event organisers. Clients include Melbourne City FC, Cricket West Indies, NBL, Netball Australia and Football Australia.
Company representative
Judd Goldstein
Chief Executive Officer
judd.goldstein@intix.com
www.intix.com.au
Judd Goldstein is the CEO of INTIX, a Melbourne-based sports and events technology company. He began his career in technology consulting at IBM before joining fan engagement specialist FanHub. Relocating to London in 2018, Judd helped scale FanHub as Head of Business Development, securing partnerships with FIFA, World Rugby and the IOC. Following FanHub's acquisition by Genius Sports, he served four years as Global Commercial Director for Fan Engagement. Judd joined INTIX in September 2025, returning to Melbourne to lead global growth and partnerships, including Melbourne City FC and Cricket West Indies.
PMY
Built on technology, driven by intelligence, and focused on enhancing the customer experience, PMY's approach is grounded in collaboration, helping clients design and deliver solutions that enhance how people connect, experience and engage. As the world continues to change, the company evolves alongside it, offering flexible, future-ready solutions that meet the needs of an increasingly dynamic landscape. PMY Group exists to empower live environments, enabling smarter technology, deeper insights and captivating customer and brand experiences.
Company representative
Emily McGrath
APAC Executive General Manager
info@pmygroup.com
www.pmygroup.com
Emily joined PMY in 2022 and manages the entire APAC region.
Premier Data
Premier Data is an Australian sports technology company specialising in performance data, analytics, video solutions and AI-powered insights for sporting organisations. It partners with governing bodies, leagues, clubs, academies, media organisations and commercial partners to capture, analyse and distribute high-quality match data. Its integrated suite includes live match coding, player and team statistics, AI-generated reports, player video, automated vision editing, recruitment platforms, league management solutions, media data feeds and fan engagement applications. Premier Data combines human-verified data, artificial intelligence and scalable technology to deliver a complete end-to-end platform that helps organisations improve athlete development, fan engagement and decision-making.
Company representative
Tony Pucella
Managing Director
support@premierdata.com.au
www.premierdata.com.au
Tony Pucella is the Founder and Managing Director of Premier Data, an Australian sports technology company delivering performance data, analytics, video solutions and AI-powered insights. Since founding the business in 2017, he has led its growth from an Australian Rules football analytics provider into a multi-sport technology company. Tony is passionate about making elite-level performance data accessible to grassroots and semi-professional sport. He now leads Premier Data's strategic growth, international expansion and product innovation, with a vision of establishing the company as a global leader in sports analytics and digital sports technology.
Rosterfy
Rosterfy is a purpose-built enterprise volunteer management SaaS platform that helps organisations recruit, onboard, schedule, communicate with and recognise volunteers at scale. Founded in Geelong, Victoria, Rosterfy serves major sporting events, sports organisations, nonprofits and government bodies across Australia, New Zealand, the Middle East and beyond. The platform manages the full volunteer lifecycle, from applications and screening to rostering, training, accreditation and reporting. Unlike generic workforce tools, Rosterfy is specifically built for volunteer management, enabling organisations to scale operations faster with less administration while providing the reporting and impact data needed by boards, funders and government stakeholders.
Company representative
Shannan Gove
Co-Founder
shannan@rosterfy.com
www.rosterfy.com
Shannan Gove is a Co-Founder and Director of Rosterfy, the enterprise volunteer management platform trusted by major sporting events, sporting organisations and games organising committees worldwide. Based in Geelong, Victoria, he began his sport-tech journey with Event Workforce Group in 2010 before helping evolve the business into Rosterfy's purpose-built SaaS platform in 2015. Since then, Shannan has helped scale Rosterfy globally, partnering with major events, sporting codes and organisations across Australia, New Zealand and the Middle East to improve volunteer recruitment, rostering and retention.
Sports Cloud Australia
Sports Cloud Australia sits at the intersection of sport, data and commercial strategy, helping sports organisations navigate the AI era with clarity and confidence. It works alongside organisations worldwide across three interconnected service areas. Data, Analytics & AI helps organisations structure, enrich and integrate data for growth. Marketing Technology (MarTech) provides expert advice and implementation across CRM, automation and digital systems. Content Strategies & Revenue Growth Execution optimises engagement, loyalty, conversion and revenue through content, gamification and rewards strategies. This integrated approach connects data, technology and strategy to deliver measurable commercial outcomes.
Company representative
Sion de Jong
Chief Executive Officer & Co-Founder
info@sportscloudaustralia.com
www.sportscloudaustralia.com
As Co-Founder and CEO of Sports Cloud Australia, Board Member of European data marketing agency Techonomy and Co-Founder of the AI in Sport Summit, Sion de Jong is one of the leading voices at the intersection of sport, data and commercial strategy in the Asia-Pacific region. Working with national and international organisations including the NRL, Football Australia, Racing and Wagering Western Australia, UEFA and the Qatar Grand Prix, Sports Cloud Australia helps clubs, leagues, brands and rightsholders unlock fan growth, new revenue streams and the full potential of AI and digital transformation.
Elite & Professional
Performance wear, wearables for athlete and coach performance, injury prevention, data-driven insights, talent identification, and post-career professional development.
Bodd
Bodd is an Australian technology company whose proprietary 3D scanning platform delivers a comprehensive picture of an individual's body composition, morphology and physical health indicators in under 90 seconds without clinical intervention. Operating across Australia and New Zealand, the United States, Europe, South East Asia and the Middle East, Bodd manufactures its hardware in Australia in partnership with Bosch. The company is building a population-level health intelligence asset to support early metabolic risk identification, trend monitoring and data-driven interventions across health, wellness and performance settings. Bodd maintains strong data governance, holding ISO 27001 certification and DISP accreditation, while progressing through TGA regulatory compliance.
Company representative
Rob Fisher
Chief Executive Officer & Co-Founder
hello@bodd.io
www.bodd.io
Rob Fisher is the CEO and Co-Founder of Bodd, a Victorian-founded body intelligence platform helping organisations better understand and act on human data. An experienced entrepreneur, he has founded and scaled multiple businesses, including Tailors Mark, which was acquired in 2023. At Bodd, Rob leads strategy and commercial operations, supporting clients across defence, aviation, apparel and health sectors. He is a strong advocate for using body data to advance preventive and personalised healthcare, and is focused on positioning Bodd as critical health infrastructure at scale.
Box Altitude
Box Altitude is an Australian sports technology company specialising in simulated altitude and hypoxic training solutions. It designs, supplies and supports altitude generators, altitude tents, hypoxic rooms and customised systems that enable training, recovery and sleep in controlled low-oxygen environments. Its services include system design, installation support, remote commissioning, technical assistance, education and altitude-programming guidance. The company is also developing Oxygen Coach, a digital platform that integrates simulated and natural altitude exposure with wearable health data. This integrated approach combines specialised equipment, implementation support and data-led guidance, making altitude training accessible, measurable and adaptable for athletes, sporting organisations, coaches, universities, high-performance centres and health-conscious consumers.
Company representative
Rico Rogers
Director
info@boxaltitude.com
Rico Rogers is the founder of Box Altitude, an Australian sports technology company specialising in simulated-altitude and hypoxic training solutions. He leads product development, system design and international growth across altitude generators, tents, rooms and customised training systems. Rico also oversees the development of Oxygen Coach, a digital platform integrating altitude exposure with wearable health data. His focus is making professional altitude technology more accessible, measurable and practical for athletes, sporting organisations, high-performance facilities and consumers worldwide.
Cape Bionics
Professional custom-fit compression garments are now available for elite athletes. Easy to implement via an iOS app for 3D scanning and ordering, Cape Bionics' patented systems automatically design the garment for each 1mm of limb length, generating accurate therapy at a fraction of the normal cost. Primarily implemented for recovery, its compression regimes are also optimised for travel and rehabilitation. Used by astronauts and athletes globally, Cape garments have been independently proven to significantly and consistently outperform other compression brands.
Company representative
Dr James Waldie
Chief Executive Officer
info@capebionics.com
www.capebionics.com
Dr James Waldie started his career developing compression garments for astronauts who wear his technology on the Space Station. Following postgraduate and postdoctoral stints at UCSD and MIT, he co-founded Cape Bionics to bring the known medical benefits of custom-fit garments to terrestrial application.
Champion Data
Champion Data is a leading sports data, broadcast design and technology company. With over two decades of experience, Champion Data specialises in collecting, analysing and delivering high-quality sports data — from real-time match statistics to advanced player performance metrics — to broadcasters, leagues, teams and other key stakeholders in the sports industry. Its services empower clients to make informed decisions, engage fans, and enhance storytelling through broadcast and digital platforms.
Company representative
Tony Woods
Chief Commercial Officer
tony.woods@championdata.com.au
www.championdata.com
With over 30 years of experience in the sport industry across advertising and media, sponsorship and commercial roles, Tony brings a wealth of expertise to Champion Data. Spearheading the Commercial team for over eight years, he and the team are accountable for the company's revenue performance across both retention and growth. Tony also manages a variety of key clients and stakeholder relationships while fostering new strategic and commercial partnerships to further expand Champion Data's global growth.
DMC Sport
DMC Sport is a global sports licensing and apparel manufacturer headquartered in Melbourne, Victoria. It partners with leading international sporting organisations to provide end-to-end custom merchandise, equipment and online store solutions.
Company representative
Dino DiPierdomenico
Managing Director
dino@dmcsport.com.au
www.dmcsport.com.au
Institute for Sports Technology Standards
The Institute for Sports Technology Standards (ISTS) is an independent framework developer dedicated to democratising sports technology quality assessment. Its mission is to improve decision-making around sports technology by increasing the adoption of standards and quality assessment across sport. Operating at the intersection of sports science, governance and innovation, ISTS delivers standards development, technology quality assessment, quality and approvals programmes, and research and development. Unlike traditional testing laboratories, ISTS provides a unified, multi-sport certification ecosystem, collaborating with testing partners to deliver robust standards and validation, making world-class sports technology quality assurance accessible, scalable and commercially viable.
Company representative
Jade Haycraft
Operations Lead
info@sportstechstandards.com
www.sportstechstandards.com
Jade Haycraft is a sport scientist and research operations specialist with extensive experience delivering international projects in the sports technology sector. She leads multi-site testing, stakeholder engagement, logistics and reporting, supported by a strong research background in talent identification, strength and conditioning, and biomechanics. Jade also supervises postgraduate students in industry-embedded sports performance projects. She currently leads operational efforts in evaluating sports technologies and developing international standards, helping validate emerging technologies and support their implementation in elite sport while bridging scientific rigour and commercial market readiness.
Kinetica
Kinetica is the creator of Aura, the Census of Sport — a proprietary local-area intelligence platform delivering comprehensive insights into sports participation, consumer behaviour, facility demand and community wellbeing. By combining large-scale survey data, demographics, behavioural modelling and advanced analytics, Kinetica helps organisations understand participation patterns, motivations and growth opportunities. Its services include strategic advisory, market intelligence, participation growth, commercial strategy, facility planning, customer analytics, health and wellbeing analysis, and predictive modelling. Kinetica transforms complex data into actionable insights, enabling evidence-based investment, policy and commercial decisions for sporting organisations, governments, venue operators and partners across Australia, the United States and international markets.
Company representative
Dean Brostek
Chief Executive Officer & Co-Founder
hello@thekineticagroup.com
Dean Brostek is CEO and Co-Founder of Kinetica, an Australian data analytics and advisory firm specialising in sport, recreation and community intelligence. With over 20 years' experience in strategy, analytics, commercial advisory and organisational transformation, he has worked with sporting organisations, governments and venue operators across Australia, the US and Asia. Dean led the development of Aura, Kinetica's Census of Sport platform, providing local-area insights into participation, consumer behaviour and investment opportunities. He advises executives and boards on data-driven decision-making, sport participation, commercial performance and community outcomes.
PMY
Built on technology, driven by intelligence, and focused on enhancing the customer experience, PMY's approach is grounded in collaboration, helping clients design and deliver solutions that enhance how people connect, experience and engage. As the world continues to change, the company evolves alongside it, offering flexible, future-ready solutions that meet the needs of an increasingly dynamic landscape. PMY Group exists to empower live environments, enabling smarter technology, deeper insights and captivating customer and brand experiences.
Company representative
Emily McGrath
APAC Executive General Manager
info@pmygroup.com
www.pmygroup.com
Emily joined PMY in 2022 and manages the entire APAC region.
Premier Data
Premier Data is an Australian sports technology company specialising in performance data, analytics, video solutions and AI-powered insights for sporting organisations. It partners with governing bodies, leagues, clubs, academies, media organisations and commercial partners to capture, analyse and distribute high-quality match data. Its integrated suite includes live match coding, player and team statistics, AI-generated reports, player video, automated vision editing, recruitment platforms, league management solutions, media data feeds and fan engagement applications. Premier Data combines human-verified data, artificial intelligence and scalable technology to deliver a complete end-to-end platform that helps organisations improve athlete development, fan engagement and decision-making.
Company representative
Tony Pucella
Managing Director
support@premierdata.com.au
www.premierdata.com.au
Tony Pucella is the Founder and Managing Director of Premier Data, an Australian sports technology company delivering performance data, analytics, video solutions and AI-powered insights. Since founding the business in 2017, he has led its growth from an Australian Rules football analytics provider into a multi-sport technology company. Tony is passionate about making elite-level performance data accessible to grassroots and semi-professional sport. He now leads Premier Data's strategic growth, international expansion and product innovation, with a vision of establishing the company as a global leader in sports analytics and digital sports technology.
Sports Cloud Australia
Sports Cloud Australia sits at the intersection of sport, data and commercial strategy, helping sports organisations navigate the AI era with clarity and confidence. It works alongside organisations worldwide across three interconnected service areas. Data, Analytics & AI helps organisations structure, enrich and integrate data for growth. Marketing Technology (MarTech) provides expert advice and implementation across CRM, automation and digital systems. Content Strategies & Revenue Growth Execution optimises engagement, loyalty, conversion and revenue through content, gamification and rewards strategies. This integrated approach connects data, technology and strategy to deliver measurable commercial outcomes.
Company representative
Sion de Jong
Chief Executive Officer & Co-Founder
info@sportscloudaustralia.com
www.sportscloudaustralia.com
As Co-Founder and CEO of Sports Cloud Australia, Board Member of European data marketing agency Techonomy and Co-Founder of the AI in Sport Summit, Sion de Jong is one of the leading voices at the intersection of sport, data and commercial strategy in the Asia-Pacific region. Working with national and international organisations including the NRL, Football Australia, Racing and Wagering Western Australia, UEFA and the Qatar Grand Prix, Sports Cloud Australia helps clubs, leagues, brands and rightsholders unlock fan growth, new revenue streams and the full potential of AI and digital transformation.
Traits Insights
Traits is an organisation-specific player profiling tool, using objective event data to reflect each player's footballing DNA. What sets Traits apart is that it structures analysis in line with each club's unique footballing philosophy and specifically uses their language. This ensures the Traits solution makes data relatable and accessible, creating analytics the entire organisation can understand, which ultimately hands power directly to the decision-makers. Traits connects the immense power of contemporary analytics and AI with deep domain expertise.
Company representative
Dr Dan Pelchen
Chief Executive Officer & Founder
dan@traitsinsights.com
www.traitsinsights.com
Dan is a PhD data scientist who specialises in talent identification. He has previously worked for Chelsea Football Club and Collingwood Football Club in their scouting and recruitment departments. Dan's work has always focused on developing accessible data analytics that can be used intuitively by front-line decision-makers for athlete and team profiling.
Mass Participation & Active Living
Apparel, activewear, wearable devices, fitness and well-being, nutrition, and protective equipment.
Bodd
Bodd is an Australian technology company whose proprietary 3D scanning platform delivers a comprehensive picture of an individual's body composition, morphology and physical health indicators in under 90 seconds without clinical intervention. Operating across Australia and New Zealand, the United States, Europe, South East Asia and the Middle East, Bodd manufactures its hardware in Australia in partnership with Bosch. The company is building a population-level health intelligence asset to support early metabolic risk identification, trend monitoring and data-driven interventions across health, wellness and performance settings. Bodd maintains strong data governance, holding ISO 27001 certification and DISP accreditation, while progressing through TGA regulatory compliance.
Company representative
Rob Fisher
Chief Executive Officer & Co-Founder
hello@bodd.io
www.bodd.io
Rob Fisher is the CEO and Co-Founder of Bodd, a Victorian-founded body intelligence platform helping organisations better understand and act on human data. An experienced entrepreneur, he has founded and scaled multiple businesses, including Tailors Mark, which was acquired in 2023. At Bodd, Rob leads strategy and commercial operations, supporting clients across defence, aviation, apparel and health sectors. He is a strong advocate for using body data to advance preventive and personalised healthcare, and is focused on positioning Bodd as critical health infrastructure at scale.
Cape Bionics
Professional custom-fit compression garments are now available for elite athletes. Easy to implement via an iOS app for 3D scanning and ordering, Cape Bionics' patented systems automatically design the garment for each 1mm of limb length, generating accurate therapy at a fraction of the normal cost. Primarily implemented for recovery, its compression regimes are also optimised for travel and rehabilitation. Used by astronauts and athletes globally, Cape garments have been independently proven to significantly and consistently outperform other compression brands.
Company representative
Dr James Waldie
Chief Executive Officer
info@capebionics.com
www.capebionics.com
Dr James Waldie started his career developing compression garments for astronauts who wear his technology on the Space Station. Following postgraduate and postdoctoral stints at UCSD and MIT, he co-founded Cape Bionics to bring the known medical benefits of custom-fit garments to terrestrial application.
DMC Sport
DMC Sport is a global sports licensing and apparel manufacturer headquartered in Melbourne, Victoria. It partners with leading international sporting organisations to provide end-to-end custom merchandise, equipment and online store solutions.
Company representative
Dino DiPierdomenico
Managing Director
dino@dmcsport.com.au
www.dmcsport.com.au
Future Golf
Future Golf is the world's largest multi-course golf membership business, with 50,000 members and 230 golf courses on the platform. It targets regular and new golfers alike, is intent on growing the game of golf in all forms, and is launching in the US market in September 2026.
Company representative
Matt Croasdaile
Chief Financial Officer & General Manager – Australia
matt@futuregolf.com.au
www.futuregolf.com.au
Matt Croasdaile is the CFO and General Manager – Australia for Future Golf.
Knog
Knog is a Melbourne-based, design-led consumer products company that develops and sells cycling, lighting, outdoor, electronics and accessory products worldwide. Founded and headquartered in Australia, it designs and engineers products in-house, manufactures through a controlled supply base, and distributes globally via distributors, retailers, ecommerce stores and online marketplaces. Design is what sets Knog apart, with products such as the Blinder, Cobber and Scout ranges combining industrial-design quality with everyday functionality. Serving cyclists and outdoor users, Knog targets commuters, performance riders and design-conscious consumers, competing on design, quality and brand strength while maintaining a premium position rather than competing on price.
Company representative
Hugo Davidson
Chief Executive Officer & Founder
info@knog.com
www.knog.com
Hugo Davidson is the co-founder and CEO of Knog, the Melbourne-based, design-led brand known for its cycling lighting and accessory products. An industrial designer by training, he has grown Knog into a global business that designs and engineers products in Australia and sells across Europe, North America, Asia and Oceania. Hugo leads product, brand and commercial strategy, working closely with suppliers, distributors and retail partners worldwide. He is recognised for creating innovative, design-focused products and is also the founder of ungone, an early-stage bike technology venture.
One Future Sports
One Future Sports builds mobile gaming app experiences with major sports rights holders, including FIFA. These apps are focused on turning fan engagement from lumpy experiences based around matches into interactions that happen multiple times a day, 365 days a year.
Company representative
Peter Davis
Chief Executive Officer & Founder
pete@onefuturesports.com
Peter Davis is founder and CEO of One Future Sports. His career took him across an AFL club, IMG, and founding a social media agency when the pitch was "this is Facebook and this is how brands use Facebook", before selling that agency to private equity. He went on to found and raise capital in the US, sell another company, and then found One Future Sports, backed by Blackbird — Australia's largest venture capital company.
PlayHQ
PlayHQ is a leading sports technology platform supporting national and state bodies to run their sports. The platform captures engagement from a participant's first game through their whole career, giving the governing body the data and analysis needed to run the sport, fund it and grow participation, while providing participants a world-leading experience.
Company representative
Vijay Raghvani
Head of Sports Partnerships
vijay.raghvani@playhq.com
Vijay has 25 years of technology experience across SaaS, platforms and AI, spanning partnerships, change programs and data usage, as well as large and small transformation projects. His skills enable sporting bodies to adopt modern technology that benefits their participants, raises funding, and allows volunteers to invest their time more effectively.
Rosterfy
Rosterfy is a purpose-built enterprise volunteer management SaaS platform that helps organisations recruit, onboard, schedule, communicate with and recognise volunteers at scale. Founded in Geelong, Victoria, Rosterfy serves major sporting events, sports organisations, nonprofits and government bodies across Australia, New Zealand, the Middle East and beyond. The platform manages the full volunteer lifecycle, from applications and screening to rostering, training, accreditation and reporting. Unlike generic workforce tools, Rosterfy is specifically built for volunteer management, enabling organisations to scale operations faster with less administration while providing the reporting and impact data needed by boards, funders and government stakeholders.
Company representative
Shannan Gove
Co-Founder
shannan@rosterfy.com
www.rosterfy.com
Shannan Gove is a Co-Founder and Director of Rosterfy, the enterprise volunteer management platform trusted by major sporting events, sporting organisations and games organising committees worldwide. Based in Geelong, Victoria, he began his sport-tech journey with Event Workforce Group in 2010 before helping evolve the business into Rosterfy's purpose-built SaaS platform in 2015. Since then, Shannan has helped scale Rosterfy globally, partnering with major events, sporting codes and organisations across Australia, New Zealand and the Middle East to improve volunteer recruitment, rostering and retention.
Sports Cloud Australia
Sports Cloud Australia sits at the intersection of sport, data and commercial strategy, helping sports organisations navigate the AI era with clarity and confidence. It works alongside organisations worldwide across three interconnected service areas. Data, Analytics & AI helps organisations structure, enrich and integrate data for growth. Marketing Technology (MarTech) provides expert advice and implementation across CRM, automation and digital systems. Content Strategies & Revenue Growth Execution optimises engagement, loyalty, conversion and revenue through content, gamification and rewards strategies. This integrated approach connects data, technology and strategy to deliver measurable commercial outcomes.
Company representative
Sion de Jong
Chief Executive Officer & Co-Founder
info@sportscloudaustralia.com
www.sportscloudaustralia.com
As Co-Founder and CEO of Sports Cloud Australia, Board Member of European data marketing agency Techonomy and Co-Founder of the AI in Sport Summit, Sion de Jong is one of the leading voices at the intersection of sport, data and commercial strategy in the Asia-Pacific region. Working with national and international organisations including the NRL, Football Australia, Racing and Wagering Western Australia, UEFA and the Qatar Grand Prix, Sports Cloud Australia helps clubs, leagues, brands and rightsholders unlock fan growth, new revenue streams and the full potential of AI and digital transformation.
Esports, Fantasy Sports & Creative
Esports developers and publishers, esports venues, digital entertainment, fantasy sports, and mobile games developers.
Big Ant Studios
Big Ant Studios is an Australian creative studio that develops and exports premium licensed sports video games for global audiences. Founded in Melbourne in 2000, the company has become Australia's most experienced and prolific video game developer. Specialising in the intersection of sport, entertainment, design and digital culture, Big Ant transforms major sports, leagues, athletes and venues into immersive interactive experiences. Its games authentically recreate player likenesses, team identities, stadiums, commentary and competition structures, capturing the passion of sport. Through innovative storytelling and technology, Big Ant delivers engaging entertainment experiences enjoyed by sports fans and gamers worldwide.
Company representative
Ross Symons
Chief Executive Officer
enquiries@bigant.com
www.bigant.com
Ross Symons is the Founder and CEO of Big Ant Studios, one of Australia's leading video game developers and a specialist in licensed sports titles. Under his leadership, the Melbourne-based studio has grown into a major international developer, creating acclaimed games across cricket, AFL, rugby league, rugby union and tennis. A long-time advocate for Australia's video game industry, Ross founded the Game Connect Asia Pacific conference and has supported initiatives that strengthen local game development, investment and exports. He remains focused on positioning Australia as a global leader in sports video game development.
Champion Data
Champion Data is a leading sports data, broadcast design and technology company. With over two decades of experience, Champion Data specialises in collecting, analysing and delivering high-quality sports data — from real-time match statistics to advanced player performance metrics — to broadcasters, leagues, teams and other key stakeholders in the sports industry. Its services empower clients to make informed decisions, engage fans, and enhance storytelling through broadcast and digital platforms.
Company representative
Tony Woods
Chief Commercial Officer
tony.woods@championdata.com.au
www.championdata.com
With over 30 years of experience in the sport industry across advertising and media, sponsorship and commercial roles, Tony brings a wealth of expertise to Champion Data. Spearheading the Commercial team for over eight years, he and the team are accountable for the company's revenue performance across both retention and growth. Tony also manages a variety of key clients and stakeholder relationships while fostering new strategic and commercial partnerships to further expand Champion Data's global growth.
DMC Sport
DMC Sport is a global sports licensing and apparel manufacturer headquartered in Melbourne, Victoria. It partners with leading international sporting organisations to provide end-to-end custom merchandise, equipment and online store solutions.
Company representative
Dino DiPierdomenico
Managing Director
dino@dmcsport.com.au
www.dmcsport.com.au
Dino Di Pierdomenico is an Australian entrepreneur and founder of DMC Sport, a merchandise and licensing company working with leading sporting organisations across Australia, the UK and Europe. He also advises Premier Data, a sports analytics SaaS platform focused on grassroots football. Based in Melbourne, Dino is widely respected for his extensive industry network, integrity and commitment to grassroots sport. Passionate about lifelong sports participation, he has helped shape sporting experiences for millions of children globally.
One Future Sports
One Future Sports builds mobile gaming app experiences with major sports rights holders, including FIFA. These apps are focused on turning fan engagement from lumpy experiences based around matches into interactions that happen multiple times a day, 365 days a year.
Company representative
Peter Davis
Chief Executive Officer & Founder
pete@onefuturesports.com
Peter Davis is founder and CEO of One Future Sports. His career took him across an AFL club, IMG, and founding a social media agency when the pitch was "this is Facebook and this is how brands use Facebook", before selling that agency to private equity. He went on to found and raise capital in the US, sell another company, and then found One Future Sports, backed by Blackbird — Australia's largest venture capital company.
Premier Data
Premier Data is an Australian sports technology company specialising in performance data, analytics, video solutions and AI-powered insights for sporting organisations. It partners with governing bodies, leagues, clubs, academies, media organisations and commercial partners to capture, analyse and distribute high-quality match data. Its integrated suite includes live match coding, player and team statistics, AI-generated reports, player video, automated vision editing, recruitment platforms, league management solutions, media data feeds and fan engagement applications. Premier Data combines human-verified data, artificial intelligence and scalable technology to deliver a complete end-to-end platform that helps organisations improve athlete development, fan engagement and decision-making.
Company representative
Tony Pucella
Managing Director
support@premierdata.com.au
www.premierdata.com.au
Tony Pucella is the Founder and Managing Director of Premier Data, an Australian sports technology company delivering performance data, analytics, video solutions and AI-powered insights. Since founding the business in 2017, he has led its growth from an Australian Rules football analytics provider into a multi-sport technology company. Tony is passionate about making elite-level performance data accessible to grassroots and semi-professional sport. He now leads Premier Data's strategic growth, international expansion and product innovation, with a vision of establishing the company as a global leader in sports analytics and digital sports technology.
Sports Cloud Australia
Sports Cloud Australia sits at the intersection of sport, data and commercial strategy, helping sports organisations navigate the AI era with clarity and confidence. It works alongside organisations worldwide across three interconnected service areas. Data, Analytics & AI helps organisations structure, enrich and integrate data for growth. Marketing Technology (MarTech) provides expert advice and implementation across CRM, automation and digital systems. Content Strategies & Revenue Growth Execution optimises engagement, loyalty, conversion and revenue through content, gamification and rewards strategies. This integrated approach connects data, technology and strategy to deliver measurable commercial outcomes.
Company representative
Sion de Jong
Chief Executive Officer & Co-Founder
info@sportscloudaustralia.com
www.sportscloudaustralia.com
As Co-Founder and CEO of Sports Cloud Australia, Board Member of European data marketing agency Techonomy and Co-Founder of the AI in Sport Summit, Sion de Jong is one of the leading voices at the intersection of sport, data and commercial strategy in the Asia-Pacific region. Working with national and international organisations including the NRL, Football Australia, Racing and Wagering Western Australia, UEFA and the Qatar Grand Prix, Sports Cloud Australia helps clubs, leagues, brands and rightsholders unlock fan growth, new revenue streams and the full potential of AI and digital transformation.
Broadcasting, Media & Marketing
Content production, OTT streaming, fan engagement gamification, and camera technologies.
Champion Data
Champion Data is a leading sports data, broadcast design and technology company. With over two decades of experience, Champion Data specialises in collecting, analysing and delivering high-quality sports data — from real-time match statistics to advanced player performance metrics — to broadcasters, leagues, teams and other key stakeholders in the sports industry. Its services empower clients to make informed decisions, engage fans, and enhance storytelling through broadcast and digital platforms.
Company representative
Tony Woods
Chief Commercial Officer
tony.woods@championdata.com.au
www.championdata.com
With over 30 years of experience in the sport industry across advertising and media, sponsorship and commercial roles, Tony brings a wealth of expertise to Champion Data. Spearheading the Commercial team for over eight years, he and the team are accountable for the company's revenue performance across both retention and growth. Tony also manages a variety of key clients and stakeholder relationships while fostering new strategic and commercial partnerships to further expand Champion Data's global growth.
DMC Sport
DMC Sport is a global sports licensing and apparel manufacturer headquartered in Melbourne, Victoria. It partners with leading international sporting organisations to provide end-to-end custom merchandise, equipment and online store solutions.
Company representative
Dino DiPierdomenico
Managing Director
dino@dmcsport.com.au
www.dmcsport.com.au
ECAL
ECAL is the world's leading calendar marketing solution, allowing brands to connect directly with their audience via their personal digital calendar. ECAL's smart, dynamic "sync to calendar" technology features sophisticated AI-driven logic to deliver personalised, meaningful and actionable content to users at exactly the right time. It is the highest-performing marketing channel for events, with 5x the engagement of any other channel including social media, email and display, and is also a highly valuable first-party data acquisition and insights tool — building databases and profiles and helping deliver smart re-marketing and personalisation. ECAL works with over 400 major sports and entertainment brands globally, servicing over 30 million users. It is a must-have solution for organisations looking to communicate their events better, drive real business outcomes, and acquire deep first-party data and insights.
Company representative
Patrick Barrett
Founder & Chief Executive Officer
hello@ecal.com
www.ecal.com
Patrick Barrett is the Founder and CEO of ECAL, and the creator of the calendar marketing segment.
GTG Network
GTG Network works with major names in sports, entertainment and consumer brands across data analytics and gamification, with everything geared to increasing engagement with customers. It delivers casual, arcade-style games built to specific brand requirements, creating innovative advertising and acquisition opportunities. Its tipping games are used globally and cover all sports. Its data analytics and content division produces 20,000 facts per event, along with fully automated, feature-length articles. Everything GTG creates is also a sponsorable property, generating new revenue from otherwise undervalued inventory.
Company representative
Nathan Rothschild
Chief Executive Officer
nathan@gtgnetwork.com
www.gtgnetwork.com
With degrees in commerce and science (majoring in mathematics and statistics), Nathan gained experience in private wealth management before founding various online start-ups in the online and consumer engagement industries. Known for thinking outside the box, his ability to formulate a strategic plan to take an idea to market and then harness rapid growth has seen him speak to audiences all over the world. In his spare time Nathan is an avid Carlton Football Club supporter in the AFL and enjoys sampling different cuisines as part of his travels.
Institute for Sports Technology Standards
The Institute for Sports Technology Standards (ISTS) is an independent framework developer dedicated to democratising sports technology quality assessment. Its mission is to improve decision-making around sports technology by increasing the adoption of standards and quality assessment across sport. Operating at the intersection of sports science, governance and innovation, ISTS delivers standards development, technology quality assessment, quality and approvals programmes, and research and development. Unlike traditional testing laboratories, ISTS provides a unified, multi-sport certification ecosystem, collaborating with testing partners to deliver robust standards and validation, making world-class sports technology quality assurance accessible, scalable and commercially viable.
Company representative
Jade Haycraft
Operations Lead
info@sportstechstandards.com
www.sportstechstandards.com
Jade Haycraft is a sport scientist and research operations specialist with extensive experience delivering international projects in the sports technology sector. She leads multi-site testing, stakeholder engagement, logistics and reporting, supported by a strong research background in talent identification, strength and conditioning, and biomechanics. Jade also supervises postgraduate students in industry-embedded sports performance projects. She currently leads operational efforts in evaluating sports technologies and developing international standards, helping validate emerging technologies and support their implementation in elite sport while bridging scientific rigour and commercial market readiness.
Inverleigh
Inverleigh leads the field in creating content solutions at the intersection of sport and media. It delivers creative short and long-form programming, live production, and linear sports channels, alongside a range of content services spanning archive management and exploitation, channel operations, social media optimisation, content delivery and master control room (MCR) services. What sets Inverleigh apart is its ability to distribute and commercialise content, reaching sports fans globally.
Company representative
Matt Whytcross
Co-Founder
corporate@inverleigh.com
www.inverleigh.com
Matt Whytcross has built a career in content creation and commercialisation spanning sport, music, television and digital media. With a strong understanding of what drives fans, a creative outlook and strong commercial acumen, he co-founded sports media business Inverleigh, now recognised as a consistent leader in its field.
PMY
Built on technology, driven by intelligence, and focused on enhancing the customer experience, PMY's approach is grounded in collaboration, helping clients design and deliver solutions that enhance how people connect, experience and engage. As the world continues to change, the company evolves alongside it, offering flexible, future-ready solutions that meet the needs of an increasingly dynamic landscape. PMY Group exists to empower live environments, enabling smarter technology, deeper insights and captivating customer and brand experiences.
Company representative
Emily McGrath
APAC Executive General Manager
info@pmygroup.com
www.pmygroup.com
Emily joined PMY in 2022 and manages the entire APAC region.
Premier Data
Premier Data is an Australian sports technology company specialising in performance data, analytics, video solutions and AI-powered insights for sporting organisations. It partners with governing bodies, leagues, clubs, academies, media organisations and commercial partners to capture, analyse and distribute high-quality match data. Its integrated suite includes live match coding, player and team statistics, AI-generated reports, player video, automated vision editing, recruitment platforms, league management solutions, media data feeds and fan engagement applications. Premier Data combines human-verified data, artificial intelligence and scalable technology to deliver a complete end-to-end platform that helps organisations improve athlete development, fan engagement and decision-making.
Company representative
Tony Pucella
Managing Director
support@premierdata.com.au
www.premierdata.com.au
Tony Pucella is the Founder and Managing Director of Premier Data, an Australian sports technology company delivering performance data, analytics, video solutions and AI-powered insights. Since founding the business in 2017, he has led its growth from an Australian Rules football analytics provider into a multi-sport technology company. Tony is passionate about making elite-level performance data accessible to grassroots and semi-professional sport. He now leads Premier Data's strategic growth, international expansion and product innovation, with a vision of establishing the company as a global leader in sports analytics and digital sports technology.
Sports Cloud Australia
Sports Cloud Australia sits at the intersection of sport, data and commercial strategy, helping sports organisations navigate the AI era with clarity and confidence. It works alongside organisations worldwide across three interconnected service areas. Data, Analytics & AI helps organisations structure, enrich and integrate data for growth. Marketing Technology (MarTech) provides expert advice and implementation across CRM, automation and digital systems. Content Strategies & Revenue Growth Execution optimises engagement, loyalty, conversion and revenue through content, gamification and rewards strategies. This integrated approach connects data, technology and strategy to deliver measurable commercial outcomes.
Company representative
Sion de Jong
Chief Executive Officer & Co-Founder
info@sportscloudaustralia.com
www.sportscloudaustralia.com
As Co-Founder and CEO of Sports Cloud Australia, Board Member of European data marketing agency Techonomy and Co-Founder of the AI in Sport Summit, Sion de Jong is one of the leading voices at the intersection of sport, data and commercial strategy in the Asia-Pacific region. Working with national and international organisations including the NRL, Football Australia, Racing and Wagering Western Australia, UEFA and the Qatar Grand Prix, Sports Cloud Australia helps clubs, leagues, brands and rightsholders unlock fan growth, new revenue streams and the full potential of AI and digital transformation.
5stream
5stream makes broadcast-quality live streaming reliable, scalable and accessible. Founded in Melbourne in 2010, the company provides end-to-end streaming technology and services, from encoder to player. Its flagship platform, Cloudmix, enables fully cloud-based live production with sub-second processing and API-driven workflow automation at scale across more than 60 countries and 1,200 venues. Complementary solutions include Zeti, a zero-latency streaming technology delivering 0.15-second end-to-end latency, and LiveHQ, a 24/7 broadcast operations centre. Trusted by clients including Cricket Australia, the AFL, NBL, ABC Australia and Sportradar, 5stream delivers professional live broadcasts for sport, media, iGaming and government worldwide.
Company representative
Tim Kelly
Chief Executive Officer & Co-Founder
hello@5stream.com
www.5stream.com
Tim Kelly is the CEO and co-founder of Melbourne-based live broadcast technology company 5stream, established in 2010. Under his leadership, the company has grown from streaming local music events to delivering world-class live sport for clients including Cricket Australia, the AFL and Sportradar. Tim has led the development of Cloudmix, a cloud production platform used in more than 60 countries. Combining deep technical expertise with extensive commercial experience, he is passionate about making professional-quality broadcast production accessible to sports, organisations and communities of all sizes.
Traits Insights
Traits is an organisation-specific player profiling tool, using objective event data to reflect each player's footballing DNA. What sets Traits apart is that it structures analysis in line with each club's unique footballing philosophy and specifically uses their language. This ensures the Traits solution makes data relatable and accessible, creating analytics the entire organisation can understand, which ultimately hands power directly to the decision-makers. Traits connects the immense power of contemporary analytics and AI with deep domain expertise.
Company representative
Dr Dan Pelchen
Chief Executive Officer & Founder
dan@traitsinsights.com
www.traitsinsights.com
Dan is a PhD data scientist who specialises in talent identification. He has previously worked for Chelsea Football Club and Collingwood Football Club in their scouting and recruitment departments. Dan's work has always focused on developing accessible data analytics that can be used intuitively by front-line decision-makers for athlete and team profiling.
Governance & Development
National sporting organisations, state sporting organisations, high-performance institutes, professional leagues, governing bodies, and industry associations.
Australian Football League
The Australian Football League (AFL) is Australia's premier professional sporting competition, governing elite Australian Rules Football nationwide. Founded in 1897 as the VFL and rebranded in 1990, the AFL oversees 18 clubs, major national events, grassroots development programs, and a passionate fan base across Australia, while continuing to expand the sport's international profile.
Australian Golf Centre
The Australian Golf Centre (AGC) is the national home of Australian golf, located at Sandy Golf Links in Victoria. Opened in 2022, it brings together Golf Australia and the PGA of Australia, featuring world-class high-performance training facilities, administration offices, community golf amenities, and a shared hub dedicated to growing the game nationwide.
Australian Sports Commission
The Australian Sports Commission (ASC) is the Australian Government's leading sport agency, responsible for supporting participation and high-performance sport across the country. Through strategic investment, research, funding and the Australian Institute of Sport (AIS), the ASC works with sporting organisations and communities to help more Australians engage in sport and achieve success.
Australian Sports Innovation Centre of Excellence (ASICE)
The Australian Sports Innovation Centre of Excellence (ASICE) is a leading sports technology and innovation hub based in Melbourne. Operated by the Australian Sports Technologies Network (ASTN), ASICE supports startups, researchers, sporting organisations and industry leaders through education, collaboration, mentoring and commercialisation programs, helping drive growth in Australia's sportstech sector.
Basketball Victoria
Basketball Victoria is the peak governing body for basketball in Victoria, supporting more than 140 affiliated associations across metropolitan and regional communities. As a member-driven, not-for-profit organisation, it delivers participation, high-performance, coaching and officiating programs, while fostering inclusive opportunities and pathways that help grow and strengthen the sport statewide.
Basketball Australia
Basketball Australia is the national governing body for basketball in Australia, leading the development of the sport from grassroots participation to elite international competition. Working with state and territory associations, it manages national teams, high-performance pathways, major events and community programs, helping grow basketball's impact and success nationwide.
Cricket Australia
Cricket Australia (CA) is the national governing body for cricket in Australia, overseeing the sport from grassroots participation to elite international competition. Working with state and territory associations, CA manages national teams, domestic leagues including the Big Bash, and development programs that unite and inspire Australians through cricket.
Football Victoria
Football Victoria is the governing body for football in Victoria, leading the growth and development of the sport across metropolitan and regional communities. It supports players, clubs, coaches, referees and volunteers through competitions, participation programs and development pathways, while fostering an inclusive, accessible and thriving football environment for all.
Golf Australia
Golf Australia is the national governing body for golf in Australia, working with state associations and industry partners to grow participation and support the game at every level. It oversees national championships, the handicap system and Rules of Golf, while delivering programs that encourage more Australians to play, compete and connect.
Hockey Victoria
Hockey Victoria is the peak governing body for hockey in Victoria, promoting and developing the sport across metropolitan and regional communities. It supports clubs, players, coaches, officials and volunteers through competitions, participation initiatives, high-performance pathways and development programs, fostering a safe, inclusive and welcoming environment for hockey at all levels.
National Basketball League
The National Basketball League (NBL) is Australia and New Zealand's premier professional men's basketball competition, featuring elite teams and athletes from across the region. Established in 1979, the league delivers world-class sporting entertainment, develops emerging talent, and provides a pathway to international competition, including the NBA.
PGA of Australia
The PGA of Australia is the national body representing golf professionals across Australia. Founded in 1911, it supports more than 3,000 members through education, career development and tournament pathways. As the sanctioning body for professional golf in Australasia, it helps grow the game and inspire future generations.
Rugby Victoria
Rugby Victoria is the governing body for rugby union in Victoria, supporting more than 20,000 participants across over 150 junior and senior clubs. As an affiliate of Rugby Australia, it delivers competitions, development programs, education and high-performance pathways, reinvesting in initiatives that grow participation and strengthen rugby communities across the state.
Sport and Recreation Victoria (Victorian State Government)
Sport and Recreation Victoria is the Victorian Government agency responsible for supporting the state's sport and active recreation sector. Working with community organisations, industry and government partners, it invests in participation, infrastructure and programs that improve health and wellbeing, strengthen communities, create jobs, and encourage all Victorians to be active.
Swimming Victoria
Swimming Victoria is the peak governing body for swimming in Victoria, representing approximately 120 clubs and more than 15,000 members across the state. Established in 1893, the not-for-profit organisation leads participation, competition and athlete development pathways, fostering excellence, inclusion and lifelong engagement in swimming at all levels.
Tennis Australia
Tennis Australia is the national governing body for tennis in Australia, responsible for growing participation, developing players, supporting clubs and coaches, and delivering world-class events. As the organiser of the Australian Open, it works with state and territory associations to create inclusive pathways and opportunities for people to enjoy tennis nationwide.
V8 Supercars Holdings (Racing Australia Consolidated Enterprises Ltd)
V8 Supercars Holdings manages the Supercars Championship, Australia's premier motorsport competition and one of the world's leading touring car racing series. The organisation oversees championship operations, commercial partnerships, media rights and major events, delivering world-class motorsport entertainment to audiences across Australia and international markets.
Victorian Institute of Sport
The Victorian Institute of Sport is Victoria's leading high-performance sport organisation, supporting elite and emerging athletes to achieve success on the national and international stage. Through world-class coaching, sports science, athlete wellbeing and performance programs, it helps athletes excel in sport and life while inspiring communities across Victoria.
Women Sport Australia
Women Sport Australia is the peak national advocacy body for women and girls in sport in Australia. Established in 2005, the not-for-profit organisation drives systemic and cultural change through advocacy, collaboration and education, working to create a more inclusive, equitable sporting landscape with greater opportunities, leadership and representation for women and girls.
Education & Research
Universities, colleges, academia, sport science, sport medicine, sport administration, and online course providers.
DMC Sport
DMC Sport is a global sports licensing and apparel manufacturer headquartered in Melbourne, Victoria. It partners with leading international sporting organisations to provide end-to-end custom merchandise, equipment and online store solutions.
Company representative
Dino DiPierdomenico
Managing Director
dino@dmcsport.com.au
www.dmcsport.com.au
Institute for Sports Technology Standards
The Institute for Sports Technology Standards (ISTS) is an independent framework developer dedicated to democratising sports technology quality assessment. Its mission is to improve decision-making around sports technology by increasing the adoption of standards and quality assessment across sport. Operating at the intersection of sports science, governance and innovation, ISTS delivers standards development, technology quality assessment, quality and approvals programmes, and research and development. Unlike traditional testing laboratories, ISTS provides a unified, multi-sport certification ecosystem, collaborating with testing partners to deliver robust standards and validation, making world-class sports technology quality assurance accessible, scalable and commercially viable.
Company representative
Jade Haycraft
Operations Lead
info@sportstechstandards.com
www.sportstechstandards.com
Jade Haycraft is a sport scientist and research operations specialist with extensive experience delivering international projects in the sports technology sector. She leads multi-site testing, stakeholder engagement, logistics and reporting, supported by a strong research background in talent identification, strength and conditioning, and biomechanics. Jade also supervises postgraduate students in industry-embedded sports performance projects. She currently leads operational efforts in evaluating sports technologies and developing international standards, helping validate emerging technologies and support their implementation in elite sport while bridging scientific rigour and commercial market readiness.
PMY
Built on technology, driven by intelligence, and focused on enhancing the customer experience, PMY's approach is grounded in collaboration, helping clients design and deliver solutions that enhance how people connect, experience and engage. As the world continues to change, the company evolves alongside it, offering flexible, future-ready solutions that meet the needs of an increasingly dynamic landscape. PMY Group exists to empower live environments, enabling smarter technology, deeper insights and captivating customer and brand experiences.
Company representative
Emily McGrath
APAC Executive General Manager
info@pmygroup.com
www.pmygroup.com
Emily joined PMY in 2022 and manages the entire APAC region.
Sports Cloud Australia
Sports Cloud Australia sits at the intersection of sport, data and commercial strategy, helping sports organisations navigate the AI era with clarity and confidence. It works alongside organisations worldwide across three interconnected service areas. Data, Analytics & AI helps organisations structure, enrich and integrate data for growth. Marketing Technology (MarTech) provides expert advice and implementation across CRM, automation and digital systems. Content Strategies & Revenue Growth Execution optimises engagement, loyalty, conversion and revenue through content, gamification and rewards strategies. This integrated approach connects data, technology and strategy to deliver measurable commercial outcomes.
Company representative
Sion de Jong
Chief Executive Officer & Co-Founder
info@sportscloudaustralia.com
www.sportscloudaustralia.com
As Co-Founder and CEO of Sports Cloud Australia, Board Member of European data marketing agency Techonomy and Co-Founder of the AI in Sport Summit, Sion de Jong is one of the leading voices at the intersection of sport, data and commercial strategy in the Asia-Pacific region. Working with national and international organisations including the NRL, Football Australia, Racing and Wagering Western Australia, UEFA and the Qatar Grand Prix, Sports Cloud Australia helps clubs, leagues, brands and rightsholders unlock fan growth, new revenue streams and the full potential of AI and digital transformation.
Traits Insights
Traits is an organisation-specific player profiling tool, using objective event data to reflect each player's footballing DNA. What sets Traits apart is that it structures analysis in line with each club's unique footballing philosophy and specifically uses their language. This ensures the Traits solution makes data relatable and accessible, creating analytics the entire organisation can understand, which ultimately hands power directly to the decision-makers. Traits connects the immense power of contemporary analytics and AI with deep domain expertise.
Company representative
Dr Dan Pelchen
Chief Executive Officer & Founder
dan@traitsinsights.com
www.traitsinsights.com
Dan is a PhD data scientist who specialises in talent identification. He has previously worked for Chelsea Football Club and Collingwood Football Club in their scouting and recruitment departments. Dan's work has always focused on developing accessible data analytics that can be used intuitively by front-line decision-makers for athlete and team profiling.