Explore your potential in the China Market - an exclusive session delivered by Global Victoria, with the support of Wine Victoria in May 2024 for the Victorian wine industry on ways to build relationships with Chinese consumers and explore new possibilities.

Topics covered in the recording include:

• Cross-Border Wine Export: Cultivating Relationships with Chinese Consumers Navigating Regulations, and Marketing Strategies
• B2B Wine Exporting via Alibaba.com: Leveraging a Globalised and Digitalised Wholesale Platform
• Wine Exporting through Freshippo (Hema Fresh): The Path to Chinese Retail Success
• Attracting Chinese Tourists to Your Vineyard: Creating Exceptional Experiences in Local Tourism
• Panel discussion on strategies to thrive in the China market

Speakers

• Melody Jia, General Manager, Freshippo International Yanni Xu, Export Manager, Freshippo International
• Steve Zhen, Head of Category, Food and Beverage, Tmall Global
• Jonathan Wang, Regional Director, Alipay Australia and New Zealand
• Alvin Wang, Chief Executive Officer, Sky Distribution, Alibaba.com ANZ Official Business Partner
• Hazel Hu, Head of Markets, APAC, Brand Catalyser Kit Yau, Head of Marketing Alibaba Australia and New Zealand (Panel Moderator)
• Kate Kriven, Export Program Manager, Wine Victoria
• Louise Osborne, Food and Beverage Lead, Global Victoria