Winning in the Asia-Pacific: Getting Export-Ready with Incite

In this session, Cameron Gordon, founding partner of Incite, shares 15 years of on-the-ground experience helping food and beverage brands enter and grow across 12 Asia-Pacific markets. Speaking to the reality behind the region's growth story, Cameron makes a clear case: opportunity does not equal readiness.

He walks through the essential decisions brands must get right before approaching the market, from honestly assessing whether you're ready to export, to choosing the right market entry model, to committing for the long term. Cameron unpacks why a well-appointed distributor is your most important in-market partner, how to build a pricing strategy that works for everyone in the value chain, and why localised digital and trade marketing are now non-negotiable for driving demand.

Practical, candid and grounded in real market experience, this is essential viewing for any brand serious about long-term success in the APAC region.

Visit the Incite website to learn more about what Cameron and his team do to support exporters across the APAC region.

Ingredient Innovation & Consumer Trends: Navigating Growth in APAC's Evolving FMCG Landscape

In this session, James Soulsby, Business Development – APAC at GlobalData, unpacks how consumer health priorities are reshaping the ingredients and FMCG landscape — and what it means for brands looking to grow in Asia-Pacific.

Drawing on GlobalData's global consumer research, James moves from the big picture down to the shelf: why health and wellness has become an embedded, habitual driver of purchasing rather than a passing trend; what consumers are actively seeking out (protein, gut health, energy, clean labels) and just as importantly, what they're avoiding; and how perceptions of individual ingredients shift dramatically by market, generation and culture.

He explores the rise of gut health and fibre, the ripple effects of GLP-1 adoption on how people think about long-term health, the growing influence of wearables and personalised nutrition, and why familiarity — not scientific novelty — is so often the deciding factor in whether a new ingredient succeeds.

His central message for exporters: innovation isn't about adding more functionality. It's about translating functionality into something consumers can genuinely understand and trust.