Vic House is Victoria’s dedicated export support hub located in Shanghai’s central business district, serving as a showroom and event space for Victorian food, beverage and consumer product businesses.

As a Victorian Government-funded facility, Vic House directly supports exporters while also opening its doors to government, industry and education partners to connect, collaborate and deliver Victoria-aligned events to audiences in China.

Since 2021, Vic House has supported over 200 Victorian companies to enter or expand in the Chinese market and facilitated more than 2,200 business engagements, including B2B meetings and networking opportunities.

Service offerings

Vic House offers a range of services tailored to where a business sits in its export journey:

• Market entry support — enabling newly approved exporters to test their products in-market.
• Proxy representation — acting on behalf of companies that do not yet have a local team.
• Market amplification — building visibility and legitimacy for established exporters.
• Event hosting and B2B matchmaking — including bespoke trade events delivered within the Vic House space.
• WeChat Mini-Program Presence — leveraging the extensive reach and integrated functionalities of the WeChat platform, which has 1.35 billion monthly active users, and is a critical digital platform in China for marketing, sales, and customer engagement.

Benefits

Vic House connects Victorian producers with the Chinese market through high-profile activities and trade events.

Businesses benefit from year-round product showcasing to top-tier Chinese buyers, targeted in-market activities led by our trade teams, and increased brand recognition that draws on Victoria's reputation for premium agrifood exports.

Registered exporters also gain a dedicated presence on the Vic House WeChat storefront, reaching an audience of more than one billion active users.

Event floor

The second floor combines a multipurpose space, demonstration kitchen, wine and spirits tasting station, full AV capabilities and a floor-to-ceiling 3×3 LED screen. Together these support a wide variety of events and trade activities.

The Vic House building is complemented by access to the broader UYAO55 compound, which enables larger-scale, multi-zone activations, receptions and integrated engagements. The venue has a capacity of more than 250 guests.

Showcase your products and expand your market presence in China.

As a Victorian Government-backed platform, Vic House allows buyers to experience your brand in a trusted, professional setting, maximising your opportunities in-market.

Use Vic House as a premium venue for buyer meetings, tastings and product demonstrations, to display your products and samples year-round in central Shanghai, and to engage buyers through visits, product walk-throughs and hybrid engagements supported by VGTI trade managers.

Register to access

Once registered, you receive:

• Free access to Vic House facilities for eligible exporter-led activities.
• A dedicated company and product profile on the Vic House WeChat storefront, reaching more than one billion active users.
• The ability to upload product information, videos and digital assets.
• Direct buyer enquiries and engagement facilitated by the VGTI team.
• Participation in Vic House trade activities, buyer visits and events.

• Are you headquartered in Victoria or able to demonstrate a contribution to Victoria’s exports and jobs?
• Are you directly engaged in the agriculture, food and fibre, or Beauty, Wellness, Personal Care (BWPC) industry sectors?
• Is your business financially viable?
• Do you have a sound case for doing business or testing your products in the region?
• Are you currently exporting, or do you demonstrate export readiness to China?
• Are you GACC registered?
• Are you (or will you be) exporting goods or services that are of Victorian origin, or demonstrate that significant value-add has taken place in Victoria?
• Are your products able to be exported and suitable to the market?

Register your interest to participate

Participating in Vic House is a strategic move to expand your market reach, enhance brand recognition, and establish meaningful business connections in China.

Join us and explore the myriad opportunities that Vic House has to offer by registering your interest to participate.