Vic House has moved!

The Victorian Government has opened new Vic House premises in Shanghai's downtown business district. This enhanced facility continues to provide Victorian businesses with a premier showroom and event space to connect with Chinese buyers and grow their exports.

The opening of our new Vic House premises was celebrated with the Festival of Victoria - a showcase of Victorian businesses exporting the state's best food, wine, beverage and consumer products. Attended by Victoria's Commissioner to Greater China Leigh Howard, the event demonstrated how Vic House connects Victorian producers with key Chinese buyers and partners through high-profile trade events.

Two traditional Chinese lion costumes stand either side of the official Vic House opening sign

About Vic House

Since launching in 2021, Vic House has supported more than 200 Victorian companies to export to the Chinese market, delivered over 160 events, and facilitated 2,200+ business engagements. This proven track record provides Victorian producers with a critical in-market advantage.

Part of Victoria's China Strategy

Vic House is a key initiative under the Victorian Government's China Strategy: For a New Golden Era, and the $34.9 million Boosting Victorian Exports Package. With China remaining Victoria's largest two-way trading partner and largest food and fibre export market (with exports worth $4.84 billion in 2023-24), Vic House provides Victorian businesses with essential in-market support to seize opportunities in this critical market.

Read more about Victoria's China Strategy

Key benefits of being part of Vic House

  • Strong Business Exposure: Showcase your products to Chinese buyers year-round.
  • Targeted Connections: Participate in targeted activities hosted by our in-market trade teams, allowing buyers to learn more about your products.
  • Brand Recognition: Enhance your brand's visibility and leverage Victoria's reputation for premium food and beverages in China's top agrifood export market.
  • WeChat Mini-Program Presence: All participating companies will have a dedicated product and brand page on Vic House's WeChat mini-program. This feature leverages the extensive reach and integrated functionalities of the WeChat platform, which has 1.35 billion monthly active users, and is a critical digital platform in China for marketing, sales, and customer engagement.

A Vic House workshop taking place in the new premises, with people sitting at tables listening to a presenter positioned at the front of the space

How we can help you

Market Entry Support: If you're new to the market, and are GACC registered, use Vic House as a platform to test product interest and receive feedback to inform your export decisions.

Proxy Representation: If you lack in-market representation, Vic House can act as your proxy, providing a space to showcase your products to prospective buyers.

Market Amplification: For established market players, Vic House serves as a powerful ally to amplify and further legitimise your brand

Vic house Show room displaying Victorian wine and spirits

Event hosting and participation

Leverage the Vic House facility, with the support of the Victorian Government, to connect with key Chinese buyers and trade partners through tailored B2B events.

We can work with you to design event formats that align with your market entry goals.

Bespoke activation

Leverage the Vic House showroom and the Global Victoria brand to connect with key buyers, resulting in significant market expansion and increased sales.

Facility access

Enjoy preferential, free-of-charge access to Vic House facilities for your company’s activities.

Please note: companies are responsible for any event costs.

Check your eligibility

  • Are you headquartered in Victoria or able to demonstrate a contribution to Victoria’s exports and jobs?
  • Are you directly engaged in the agriculture, food and fibre, or Beauty, Wellness, Personal Care (BWPC) industry sectors?
  • Is your business financially viable?
  • Do you have a sound case for doing business or testing your products in the region?
  • Are you currently exporting, or do you demonstrate export readiness to China?
  • Are you GACC registered?
  • Are you (or will you be) exporting goods or services that are of Victorian origin, or demonstrate that significant value-add has taken place in Victoria?
  • Are your products able to be exported and suitable to the market?

Register your interest to participate

Participating in Vic House is a strategic move to expand your market reach, enhance brand recognition, and establish meaningful business connections in China.

Join us and explore the myriad opportunities that Vic House has to offer by registering your interest to participate.