Building partnerships with China for over 150 years.
China remains Victoria's largest export market. It is home to the world's second-largest population and a booming middle-class. There is an increasing demand for premium goods, services, and knowledge, which has opened up key opportunities for Victorian businesses to establish valuable trade partnerships with China.
Market snapshot
New and emerging opportunities for Victorian businesses continue to grow as the Chinese economy diversifies into new consumer segments.
With five Victorian Government Trade and Investment (VGTI) offices in China, we continue to support Victorian businesses to participate in trade shows in China to promote their goods and services.
China Trade Insights Paper
China remains a significant market for Victorian exporters, but consumer expectations and market conditions continue to evolve.
Developed by the Victorian Government Trade and Investment (VGTI) offices in Greater China, the trade insights paper draws on local expertise to help businesses understand current opportunities, navigate changing market dynamics, and make informed decisions about entering, expanding or re-engaging with the market.
Key industries of opportunity for Victorian exporters
Food and fibre
Victoria is Australia's largest supplier of food and fibre products to China. Since the China-Australia Free Trade Agreement (ChAFTA) took force in 2015, significant export barriers have been removed, and Victoria's agribusiness sector is well placed to boost sales to China by exporting their premium food products and beverages.
International education
International education is Victoria's largest services export. Our reputation as one of the world's most liveable cities, combined with our leading educational institutions, make Victoria a highly ranked option for Chinese families and students who continue to seek the globally-recognised education opportunities that Victoria offers.
Medtech, pharma and healthcare
With an ageing population and the implementation of healthcare reform, China's high demand for healthcare services provides key opportunities for Victoria's medical, pharmaceutical and biotechnology businesses.
Victoria's reputation as a world leader in medical technologies and pharmaceuticals places Victorian businesses in a strong position to address China's healthcare needs by exporting innovative products, knowledge and supply-chain solutions.
Tourism
China is Victoria’s second-largest source market for overnight visitors, with ten airlines offering direct flights to Melbourne.
Transport and construction technologies
China is seeking to develop its hi-tech and innovation industries. Victorian businesses with expert knowledge and skills in building high-quality, innovative infrastructure have substantial export opportunities in engineering, specialist design and the advanced materials industries to meet China's infrastructure requirements.
Contact us
Have a question? Get in touch with us.