Brown Brothers

There are four generations of family involvement in the Brown Brother's business, and the company is proud of its local Milawa heritage.

While heritage is at the heart of the Brown Brother's brand, they are far from a traditional wine company. They have established a reputation as a winery that challenges the status quo by developing new grape varieties and partnering with the CSIRO to support ongoing viticulture research.

Building brand awareness through the Global Gateway grant

Receiving a Global Gateway Grant has been pivotal to the success of Brown Brothers in building their brand awareness in the Singapore market.

"The grant has enabled us to fast-track investment into a priority market of ours, which is Singapore and invest in some consumer-facing activity to really help to build brand awareness for the Brown Brothers brand."
Ellie Vince, Chief Marketing Executive Brown Brothers

The project also includes some consumer facing activity such as a new digital and social media advertising campaign across many platforms and engaging with market influencers.

Even early in the Global Gateway project there has been significant gains and outcomes by building a relationship and collaboration with a distributor in Singapore.