Applications are now open for Victorian beauty and wellness companies to participate in an outbound trade mission to Southeast Asia, with visits to Malaysia and Vietnam.
Southeast Asia’s Beauty, Wellness and Personal Care (BWPC) sector is expanding fast, fuelled by rising incomes, rapid urbanisation and a digitally savvy, young consumer base active across eCommerce, social media and livestream platforms.
Victoria is home to a strong pipeline of BWPC brands that meet this demand, with a clear focus on safety, natural ingredients and premium quality.
What types of businesses should apply?
Victorian beauty, wellness and personal care companies are encouraged to apply.
Why you should apply
Connect with qualified importers, distributors, wholesalers and buyers, gain insights into emerging trends and product innovation, and strengthen relationships with existing partners in market.
Southeast Asia is Victoria’s third‑largest export market. As demand continues to grow for safe, natural and premium‑quality products, Victorian brands are well positioned to succeed.
What's included?
During the program, participating brands will:
- Meet with qualified importers, distributors, wholesalers and buyers in each market
- Build market knowledge through tailored market immersion briefings
- Gain insights into the competitive landscape in each market
- Take part in retail site visits and eCommerce briefings
What's not included?
It is the responsibility of each participant to fund and manage the following:
- Airfares
- Visas
- Accommodation
- Costs incurred outside of trade mission activities, such as meals and external activities
- Transport costs, such as taxis, Ubers and public transport
Our terms and conditions
Before starting your application, we recommend reading Global Victoria's terms and conditions for participating in its Trade Mission Program.
Contact us
For more information about this trade mission, contact our Trade Manager, Consumer Goods and eCommerce, Elizabeth Moffat
BWPC Vietnam Accelerator Program
Applications are now open to participate in Global Victoria's BWPC Vietnam Accelerator Program aimed at helping Victorian brands turn current market presence into commercial momentum.
The program is designed for Victorian companies already in the Vietnam market. Whether you're working through distributors or selling direct, we'll help you optimise your presence and build a stronger commercial foothold.
The program delivers engagement with key opinion leaders and content creators, a Victorian product livestream during major sales periods, plus an offline launch event and product showcase bringing together channel partners and influencers.
Applications close at midnight, Monday 16 February 2026.