Already selling in Vietnam? Applications are now open to participate in Global Victoria's BWPC Vietnam Accelerator Program aimed at helping Victorian brands turn current market presence into commercial momentum.
Southeast Asia's beauty, wellness and personal care sector is booming. Rising incomes, rapid urbanisation, and a digitally-savvy young consumer base have created demand for safe, natural, premium-quality products. Vietnamese consumers are buying through eCommerce, social media and livestream platforms and they're looking for brands they can trust.
Victorian brands are perfectly positioned to meet that demand and scale.
The BWPC Vietnam Accelerator Program is designed for Victorian companies already in the Vietnam market. Whether you're working through distributors or selling direct, we'll help you optimise your presence and build a stronger commercial foothold.
The program delivers engagement with key opinion leaders and content creators, a Victorian product livestream during major sales periods, plus an offline launch event and product showcase bringing together channel partners and influencers.
What types of businesses should apply?
Victorian beauty, wellness and personal care brands currently selling in Vietnam via distributor or direct channels are encouraged to apply.
Why you should apply
- Strengthen your Vietnam market position
- Connect with new distribution and retail partners
- Showcase your products through a mega livestreaming event that puts Victorian brands front and centre during peak buying moments
Why Southeast Asia?
Southeast Asia is Victoria's third-largest export market and it's growing. The region's consumers are actively seeking safe, natural, premium products.
What's included?
- Targeted business matching connecting you with the right partners
- Product showcase putting your brand in front of key buyers and influencers
- Retail and eCommerce visits revealing how the market actually works
- Mega Stream Launch offline event in Ho Chi Minh City
- Ground transport throughout the program
- Selected meals during networking events
What's not included?
It is the delegate's responsibility to fund and manage the following:
- Flights
- Meals (outside of program activities)
- Accommodation
- Public transport (taxis, ubers, trains etc)
Contact us
For more information about the program, contact our Trade Manager, Consumer Goods and eCommerce, Elizabeth Moffat
BWPC Trade Mission to Southeast Asia
Applications are now open for Victorian beauty and wellness companies to participate in an outbound trade mission to Southeast Asia, with visits to Malaysia and Vietnam.
- Strengthen your Vietnam market position
- Connect with new distribution and retail partners
Applications close at midnight, Monday 16 February 2026.