Applications have now opened for Global Victoria's spirits trade mission to ProWein | ProSpirits 2026 in Germany from 14 to 17 March 2026.

What types of businesses should apply?

Export-ready Victorian spirit companies based or headquartered in Victoria are welcome to apply.

Please note that this is a competitive expression of interest process with a limited number of participants. Applications will be thoroughly reviewed against the category opportunities in the market.

Why ProWein | ProSpirits in Düsseldorf?

• ProWein has traditionally been a global wine trade show, but spirits representation has grown year-on-year and now is a major show feature attracting global buyers
• For over 30 years, ProWein has been one of the largest and most globally significant trade shows for spirits and wine
• In 2025, there were 42,000 trade visitors from 128 countries represented
• The trade show states it receives a high number of decision makers, with 43% of trade visitors involved in purchasing decisions and 59% of top trade visitors belong to top or middle management
• The ProSpirits Hall within ProWein showcases classic favourites and unique creations. It also offers the opportunity for businesses to explore the latest global market trends, competitor and trending products through educational forum sessions

What's included?

Global Victoria covers the following costs for ProWein (15-17 March 2026):

• Pre-show and in-market event support services through Global Victoria and delivery partners, including pavilion build and management
• Pre-show and in-market buyer matching opportunities where applicable
• A dedicated exhibitor booth to showcase your brand and products on the Melbourne, Victoria pavilion
• Trade show exhibitor passes for a maximum of two (2) representatives per company
• Company listing on the digital ProWein Directory
• Feature placement in Global Victoria’s promotional collateral

Potential value-added program to the trade mission

We're exploring additional opportunities to extend your ProWein experience. Think tasting events, masterclasses, and trade facilitation in other European cities beyond the main trade fair.

We want your input. Which cities make the most sense based on your business insights and European market opportunities? Let us know in your application – tell us where you're interested in going and why.

We'll scope interest and locations through the application process. If we proceed, this program would run after ProWein, extending your time in market.

Planning to participate? We suggest holding off on booking your flights until we confirm the full program and lock in the schedule. That way, you can plan your trip with all the details in hand and maximise your time in market.

In your application, tell us about:

Market-specific justification: Explain why you’ve chosen Europe as a focus for export right now. Reference key factors such as market demand, consumer or cultural alignment with your product, policies or market access opportunities, or consumer shifts that make it an opportune time to enter.

Export readiness: Outline your organisation's capabilities, dedicated resources and experience that demonstrate readiness for export. This could include past export experience, international certifications, supply chain capacity and ability to scale.

Strategic timing: Describe how participation in this mission aligns with your broader export strategy or growth timeline. For example, it may coincide with a product launch, regional expansion phase, or follow-up from earlier trade engagement activities in the market.

Active opportunities: Highlight how this trade mission could help you convert those opportunities into tangible partnership or sales outcomes. For example, detail any warm leads, discussions or market intelligence you already have.

Focus on demonstrating your export preparedness and strategic thinking rather than general company capabilities.

What's not included?

Global Victoria will not pay for:

• visas
• airfares
• accommodation
• travel insurance
• meals
• ground transport such as taxis, Ubers and public transport
• freight – shipment and storing of product samples

Our terms and conditions

Familiarise yourself with Global Victoria's terms and conditions for participation in this trade mission program.

Contact us

For more information about this trade mission, connect with Sarah May, Global Victoria's Trade Manager, Beverage Exports.