Explore the South China market and connect directly with a curated audience of high-impact buyers and distributors from Guangdong Province and South China.

About the 2025 Vic Expo

The 2025 Vic Expo Shenzhen program aims to help Victorian businesses registered with Vic House opportunities to explore and develop new and exciting business partnerships in China's emerging cities.

Participants will connect with a select group of stakeholders, including representatives from premium retail chains, leading import distributors, influential eCommerce platforms, and key decision-makers in the food service industry—particularly from 5-star hotels and renowned restaurant groups.

Participation in the 2025 Vic Expo Shenzhen will open new doors and forge invaluable business relationships for Victorian businesses, helping to propel your export success in the South China market.

Who should apply?

Victorian companies registered with Vic House (all product categories) are encouraged to apply. To lodge an Expression of Interest to participate, please email our Senior Trade Manager from the Shanghai office, Luisa Lu.

Why you should apply

  • Exclusive Exposure: Showcase your products to premium retailers, importers, eCommerce platforms, and food service buyers, including 5-star hotels and restaurant groups
  • Unmatched Networking: Engage in B2B meetings with key importers, distributors, and retailers, driving your China engagement forward
  • Enhanced Experience: The program includes brand showcases, engaging cooking demonstrations and wine pairing, and targeted B2B business matching sessions
  • Proven Success: Last year, over 500 buyers attended, generating over 150 quality sales leads for the 80 Victorian companies that participated

About Shenzhen

Panoramic view of city financial district buildings skyline in Shenzhen, China

Strategic Location & Connectivity

  • Situated at the heart of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen is a gateway linking mainland China to the world, with seamless access to Hong Kong
  • Boasts world-class infrastructure: Shenzhen Bao’an International Airport (Top 100 globally), Yantian Port (4th-largest container port), and high-speed rail networks

Economic Powerhouse & Consumer Market

  • China’s Silicon Valley: Headquarters of tech giants like Huawei, Tencent, and DJI. GDP reached ¥3.68 trillion in 2024 (1st in China)
  • High Purchasing Power: Over 17 million residents, predominantly young professionals, drive demand for premium international products

Openness & Global Integration

  • China’s first Special Economic Zone is renowned for innovation and foreign-friendly policies
  • Thriving expat communities and multicultural vibes
  • Diverse culinary and lifestyle scene aligns with Australian wine and gourmet culture

Regional Influence

  • 1-hour access to 80 million affluent consumers in Greater Bay Area cities, such as Guangzhou and Hong Kong
  • An eCommerce Hub: Ideal for brands targeting China through cross-border platforms

Why Shenzhen?

Premium Audience: As an important core market in the South China market, Shenzhen has more than 10,000 food importers. Affluent, cosmopolitan consumers in Shenzhen and the Greater Bay Area place high value on imported, gourmet products.

Gateway to Asia: Amplify brand visibility across China and beyond through Shenzhen’s global networks.

2024 Vic Expo Shanghai Highlights

2025 Vic Expo Schedule

The program will be designed to maximise value for delegates. Please note this schedule is tentative, and a final version
will be provided to participants closer to the date.

Day 1

Date: Tuesday 17 June 2025

2pm to 4pm: Leading national retail supermarket visit and meeting with purchasing departments [Optional]
5pm to 6pm: - Booth set up/preparation for the Expo

Day 2

Date: Wednesday 18 June 2025

Run sheet:

1:30pm to 2pm: Registration
2pm - 2:30pm: Expo opening
2:30pm - 6pm: Products Showcase (Fair Format)
2:30pm - 4pm: Consumer Goods Information Sharing Session
2:45pm – 3:30pm: Cooking Demo and Wine Pairing 1
4pm – 4:45pm: Cooking Demo and Wine Pairing 2
5:15pm – 6pm: Cooking Demo and Wine Pairing 3
6pm: Expo concludes

What’s included?

Global Victoria will support costs during the Vic Expo, including the exhibition stand, marketing and branding in the Victorian Government’s Mini App program, B2B and networking events, and functions.

What's not included?

It is the participants' responsibility to manage and fund the following:

  • Visa
  • Airfares
  • Accommodation
  • Travel Insurance
  • Public liability insurance
  • Marketing and collaterals
  • Meals outside the program events and functions that are not hosted and/or co-supported by the Victorian Government
  • Ground transport/s in Shenzhen and within China i.e. taxi, uber, train etc
  • Freight – shipment and storing of product samples.

Our Terms and Conditions

  • Places are limited to Victorian companies registered with Vic House only
  • All registrations will be reviewed by Global Victoria for suitability
  • Applicants will be notified if accepted
  • Once confirmation of your approval is received, Global Victoria will work with you to ensure you are prepared to make the most of this opportunity

Express your interest in participating

To lodge an Expression of Interest to participate, please email our Senior Trade Manager from the Shanghai office, Luisa Lu.