About this document

You’ve done your research, you’ve chosen an export market, but how you enter the market will be driven by the nature of your goods or service, industry requirements, and where in the world your market is located.

Our Exporting Strategies Document provides a comprehensive guide to various exporting methods, encompassing direct and indirect strategies, countertrade, online selling, and contractual and investment entry modes. It elaborates on the advantages and disadvantages of each strategy, offering insights into their practical implementation.