About the Four-Step Competitor Analysis

The Four-Step Competitor Analysis is a practical worksheet designed to help you understand exactly who you'll be up against before you start exporting. Knowing your competition early gives you valuable insight into their capabilities — and the opportunity to position your own offer strategically, so you can minimise head-to-head competition and play your strengths against their weaknesses.

It's a straightforward, do-it-as-you-go tool built around four steps, with ready-to-use tables you fill in as you work.