Exporting can seem daunting for many businesses, but the benefits – such as higher revenue, access to new customers and markets, and opportunities to expand operations can outweigh the risks.
Although there is no one-size-fits-all approach to international trade, it's crucial to thoroughly understand your business capabilities before committing time, money, and resources to exporting, regardless of your industry.
Take the Austrade quiz to assess your capability, capacity and motivation to export.
In this section, we step you through some key tasks and provide a range of resources to help your business get ready to take on the world.
How well do you know your business?
A robust business plan is essential for understanding your business's capabilities and improving your chances of securing finance and investment for your export journey. Treat your plan as a living document that you update regularly.
An export plan extends your business plan, helping you map out a strategy to find new customers and business partners overseas, define your goals, and determine if you have the resources to meet those goals.
Our Business Plan Template is designed to help you create a comprehensive business plan that outlines your goals, strategies, and financial projections. It's a crucial tool for planning your export activities and ensuring your business is ready to enter new markets.
Austrade's Export Plan Template guides you through the process of developing a detailed export strategy. It covers key areas such as market research, risk management, and resource allocation, helping you build a robust plan for international success.
Getting to know your competitors before you start exporting gives you valuable insights into what they’re doing well. This helps you highlight what makes your business stand out and position your products or services more effectively in the market.
The goal of a Competitor Analysis is to gain a comprehensive understanding of the market. By evaluating existing solutions, you can identify unmet consumer needs or determine if your offering can better address these needs compared to current alternatives. These insights allow you to strategically position your product, either by targeting competitors with vulnerabilities or by leveraging your strengths to stand out in the market.
Austrade's Competitor Analysis template provides a structured approach to assessing your competition. It includes key areas to investigate, helping you gather the insights needed to refine your business strategy and stay ahead in the market.
Our Export Skills program offers essential training to help you navigate and thrive in today’s dynamic global markets.
We guide you through the export lifecycle from the must-haves of paperwork and logistics to understanding market entry barriers, exploring the finer details of successfully establishing connections in other countries, and setting up an online business.
Choosing the right export market for your goods or services requires thorough research.
Tariffs vary across product types and markets and should be carefully considered when choosing an export destination.
Similar to import regulations, they're frequently revised and subject to change without notice, so it's important to reconfirm tariffs before you start exporting.
Australia has several Free Trade Agreements (FTAs) with international trading partners.
FTAs provide many benefits for exporters, such as:
Find out which FTAs apply to you
You’ve done your research, you’ve chosen an export market, but how you enter the market will be driven by the nature of your goods or service, industry requirements, and where in the world your market is located.
A market entry strategy will outline important specifics—from understanding your target market to contractual entry modes, investment entry modes, and selling online.
Our Exporting Strategies document provides a comprehensive guide to various exporting methods, encompassing direct and indirect strategies, countertrade, online selling, and contractual and investment entry modes. It elaborates on the advantages and disadvantages of each strategy, offering insights into their practical implementation.
Download the Exporting Strategies Document Exporting-Strategies.docx (DOCX 107.67 KB)
If you're a Victorian business that imports products with the intention of then exporting the finished product, you may qualify for the Tradex Scheme. You can apply for a Tradex order at any time.
Learn more about the Tradex Scheme
Trusted Trader reduces border red tape, improves certainty in export markets, and expedites the flow of cargo in and out of Australia, which means faster market access.
Administered by Home Affairs with the Australian Border Force, Trusted Trader is free and accredits Australian businesses with compliant trade practices and a secure supply chain.
Once accredited, businesses have access to a growing range of benefits that simplify their customs processes.
Learn more about Trusted Trader
Exporting opens new opportunities but also comes with risks and challenges. Being aware of these risks helps you manage them effectively.
For example, in the United Arab Emirates, local laws can have an impact on how businesses and business people need to operate. It's imperative to be fully aware of the legal environment in which you're operating. Working closely with your potential local buyer is essential to understanding their requirements and local import rules and regulations.
Cultural awareness and adaptation can maximise opportunities for your export business, and prevent misunderstandings.
It's important not to generalise because some countries are incredibly diverse and have different cultural nuances.
Take time to understand the culture, language, religion, ethical standards and business practices of your target market, as well as getting to know your customers and business partners well. Make an effort to understand how culture impacts attitudes towards your product and service.
For example, time moves in a different, more relaxed fashion in the Middle East when it comes to work schedules. Don't be surprised if your business partner is late for a meeting. Be patient. Pressuring your business partners for a meeting at a specific time may not be well received.
There are essentially four types of legal systems across the world.
For example, a halal certificate issued by a UAE-approved Islamic centre in Australia is compulsory for exporting any meat, poultry products or products containing gelatine. This documentation may also require attestation by the Australia Arab Chamber of Commerce and the UAE Embassy.
Visit Austrade's Market Profiles to find out which laws pertain to your market
Intellectual property (IP) includes everything that has been created by you or your business, including ideas, technologies, literature, products and services.
Before entering a foreign market, we highly recommend that you seek legal advice from a reputable IP law specialist – such as a patent attorney – who knows the local conditions.
While Australia has a strong and extensive IP framework to protect the IP rights of businesses and individuals, other countries may not.
For example, IP rights have been notoriously difficult to enforce in China and Malaysia – and despite recent improvements in the ability to both register and protect IP – some companies reportedly continue to suffer commercial losses due to problems in this area.
Visit IP Australia’s website to learn how to develop a strategy for your Intellectual Property
The types of export documentation you may need depends on where you're exporting to, and how you're planning to transport your cargo.
The Australian Government's Department of Agriculture, Fisheries and Forestry (DAFF) controls exports of agricultural products. This assures our trading partners that Australian agricultural products meet import requirements.
Their website provides commodity-specific export guides, as well as up-to-date information on halal certification for different countries.
Learn about the requirements set by Australia's agricultural export trading partners according to the Manual of Importing Country Requirements (MiCor).
Visit the Australian Government's Export Finance Australia website to learn more about insurance products, including credit insurance and political risk insurance.
Austrade also provides details about the Harmonized Commodity Description and Coding System or the Harmonized System (HS), which forms the basis for describing and classifying goods for customs purposes by most trading nations.
Discover Austrade’s Export Market Development Grants: Funding Support for Australian Businesses
