Ready to enter, or grow your presence in the European market? The Victorian Beauty & Wellness Europe Gateway Program connects Victorian brands with the right buyers, insights, and expertise to break into, or grow across Europe.
Europe is complex, and opportunity for Victorian exporters is substantial.
The Victorian Beauty & Wellness Europe Gateway Program aims to help ambitious Victorian beauty, wellness and personal care brands turn European interest into commercial traction, and offers a guided pathway into Europe, shaped around your brand, your readiness, and your growth goals.
About the program
Europe isn’t a single market. Every country has different retailers, regulations and consumer expectations. We help you navigate that complexity with clarity.
Through tailored advisory and in-market connections, the program supports you to:
- understand where your brand fits in Europe — and where it doesn’t
- meet credible buyers, distributors and partners
- refine your market entry or expansion strategy
- strengthen compliance and retail readiness
- build visibility with the right audiences
- move faster from conversations to commercial outcomes
You’ll work 1:1 with the team at Global Victoria to identify your priority market and shape a pathway designed for your brand.
What types of businesses should apply?
Victorian beauty, wellness and personal care brands that:
- are currently exporting to Europe, or
- are export-ready and preparing to enter a European market
The program is best suited to businesses ready to act on opportunities.
Why you should apply
Every brand enters Europe differently. Your outcomes will depend on your goals and chosen market. Together, we’ll define success early and then build toward it. Depending on your needs, outcomes may include:
- qualified distributor or retailer conversations
- market validation and positioning clarity
- regulatory and compliance direction
- refined pricing and channel strategy
- partnership opportunities
What's included?
Support is tailored to your market and stage of growth, and may include:
- market selection and entry planning
- strategic advisory sessions
- curated buyer and partner introductions
- in-market promotional or activation opportunities
- guidance on regulatory and retail readiness
Contact us
For more information about the program, contact our Trade Manager, Consumer Goods and eCommerce, Elizabeth Moffat
Other BWPC programs currently accepting applications
BWPC Trade Mission to Southeast Asia
Applications are now open for Victorian beauty and wellness companies to participate in an outbound trade mission to Southeast Asia, with visits to Malaysia and Vietnam.
- Strengthen your Vietnam market position
- Connect with new distribution and retail partners
Applications close at midnight, Friday 20 February 2026.
BWPC Vietnam Accelerator Program
Already selling in Vietnam? Applications are now open to participate in Global Victoria's BWPC Vietnam Accelerator Program.
Applications close at midnight, Friday 20 February 2026.
Beauty, Wellness, Personal Care & Consumer Goods: US Growth Program
Sell smarter on Amazon with specialist support. Build buzz with influencers and editors. Two programs to win the US market.
Applications close at midnight, Friday 20 February 2026.