Identify and evaluate your business strengths and weaknesses
Whether you're planning your first export venture or expanding into a new market, an internal business analysis will help you to identify and evaluate the strengths and weaknesses of your business, ensure your decision to export is aligned with your business goals and objectives, and establish if your product and/or service will have a competitive advantage within your chosen market segment.
An internal business analysis is also a great method to identify your organisational capabilities, which generally includes:
- human resources, such as number, quality, skills and experience
- physical and material resources, such as machines, land and buildings
- financial resources, such as money and credit
- information resources, such as pool of knowledge and databases
- intellectual resources, such as copyrights, designs, and patents
Here's a tip
Keep in mind that these capabilities may need to change once you start exporting.
Identify internal and external factors
A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis can help you identify the internal and external factors that will affect future business performance.
Try to be as objective as possible when completing your SWOT analysis. You need to determine if the benefits of exporting exceed the anticipated costs, so consider asking yourself how:
- can you use your strengths to take advantage of the opportunities identified?
- can you use your strengths to overcome the threats identified?
- can you overcome the identified weaknesses to take advantage of the opportunities?
- will you minimise your weaknesses to overcome the identified threats?
Here's a tip: Our Go Global export-readiness online self-assessment tool will identify your business's gaps in capabilities and recommend next steps to bridge those gaps. Whether you're seeking to enter new markets, or expand into existing markets, Go Global will show you how to get there.
- Our Access Program provides assistance for Victorian businesses planning to establish new export markets in key countries and regions
- Check out our case studies to discover how we've helped Victorian business owners tap into the global market
- Visit our regional insight pages to read the latest updates on key export markets from across the globe
- Austrade provides more information on how you can be export ready
- Agriculture Victoria or the Department of Agriculture and Water Resources provides valuable information about exporting live produce or agricultural products from Victoria
- Export Finance Australia (EFIC) provides a range of helpful resources:
- Export Council of Australia (ECA) have published an Australian Export Handbook providing a comprehensive guide to all of the practical aspects of managing an international business
- LaunchVic is an independent company funded by Victoria Government, providing business mentoring and support for Victorian entrepreneurs, including those looking to export.
- Asialink Business has developed a series of Country Starter Packs for Australian businesses looking to establish or expand their operations in Asia. You'll also find a series of case studies profiling how Australian businesses are successfully engaging with Asia
- Business Victoria provide a range of helpful resources such as;
- funded assistance to help businesses strategically identify, plan and meet their business goals
- mentoring through the Small Business Mentoring Program assist businesses in refining their business strategy, mapping out their direction, and setting goals for success