A trusted and stable trading partner.

Victoria has strong trade, investment and people-to-people links with the U.S. and Canada. We share similar values and strategic interests with both countries.

Global Victoria's expert team of trade specialists led by our Commissioner to the Americas, Nigel Warren, can provide your business with in-market guidance. Connect with our team to learn how we can help your business successfully engage with the U.S. and Canada.

Market snapshot

Photo of trees, mountain and sunshine in Banff, Canada
The U.S. and Canada are highly competitive markets. If you’re an export-ready business considering entering the U.S., it’s essential to offer innovative and clearly differentiated products and services.

It’s also critical to have a well-researched and targeted market entry strategy. Exporters should consider the different regulations, business and consumer preferences that exist across the 50 U.S. States.

Canada, while a smaller market, can also be considered an access point to the U.S. (given the high integration between economies and the United States Mexico Canada Agreement (USMCA).

USA and Canada Insights Autumn 2024

Doing Business with the Americas

Global Victoria, in partnership with Regional Development Victoria, delivered a series of in-person ‘Doing Business with the Americas’ seminars in regional areas including Geelong (hosted by the City of Greater Geelong), Morwell, and Ballarat in April 2024.

The seminars provided an opportunity to hear valuable insights on key trends, opportunities and exporting strategies from Global Victoria’s trade specialists visiting from the US and Latin America, Brian Carnahan and Pablo Schatz.

Events for regional businesses in the Hume region were also delivered by Global Victoria and Startup Shakeup, supported by Greater Shepparton Council & Committee for Greater Shepparton, Moira Shire, Rural City of Wangaratta and Business Wodonga.

The events highlighted opportunities for doing business in the USA and Canada, and how to connect with Global Victoria’s expanded trade team in the USA, including trade specialists for Health & Life Sciences, Defence, Technology, Food & Beverage, Consumer Products, Manufacturing and Sustainability sectors.

Victoria’s Growing Sports Technology Cluster

SportNXT delegates pose for their photoVictoria is Australia’s sporting capital and has a growing sports technology cluster. This was evident in March 2024 when Victoria hosted global sports leaders (including a delegation of buyers and investors from the USA) at the SportNXT conference.

There are a number of Victorian companies, such as Catapult, Rosterfy, PMY Group, EngageRM, making significant contributions in the US sports industry.

On the margins of SportNXT, Nigel Warren, Commissioner for Victoria to the Americas moderated a US Capital Raising Panel Discussion with two US investors at Stone and Chalk for Victorian entrepreneurs.  This in-person event followed the series of three webinars focused on raising capital in the US Global Victoria held in 2023.

Support to Victorian Mining & METS companies in Canada

In March, the VGTI team attended the Prospectors and Developers Association of Canada Conference (PDAC), one of the world’s largest and most renowned mining events.  The VGTI facilitated engagement and access to networking opportunities for Victorian METS companies seeking access to clients and partners across the Americas.

Canada is a leading mining jurisdiction and is a globally significant producer of platinum, gold, nickel, copper, iron ore, titanium, uranium, potash and many rare earth elements. The total value of Canadian mineral production in 2021 was $55.5 billion, and exploration budgets have grown to decade highs in the previous two years.

In May 2024, Global Victoria will lead a trade mission to CIM Connect Canada's premier mining trade show featuring hundreds of companies showcasing the latest in mining equipment, technology, services and products.

Historic First Nations Trade Mission to Kansas and Missouri, USA

Our Victorian Government Trade team in the USA was pleased to support the delegation of 35 Aboriginal leaders from Australia led by Kinaway Chamber of Commerce, that travelled to Kansas and Missouri, USA in March 2024.

First Nations Delegates pose for a photo

The mission, one of the largest indigenous business trade missions undertaken, provided cultural exchanges and identified new business opportunities.

Looking ahead

Upcoming Global Victoria trade missions to the USA and Canada include:

  • CIM Convention, Canada's premier mining trade show, features hundreds of companies showcasing the latest in mining equipment, tools, technology, services and products (Vancouver, May 2024)
  • RSA Conference – in partnership with Austrade, supporting Victorian companies participation at the RSA Conference in San Francisco in May 2024
  • BIO International Convention (San Diego, June 2024)
  • Summer Fancy Food - the largest specialty food industry event in North America (New York, June 2024)

Follow our USA and Canada team on LinkedIn

For regular updates on events and insights, follow our Victorian Government Trade and Investment office,  USA & Canada LinkedIn

Key industries of opportunity for Victorian exporters

Health and Life Sciences

The North American health sector is significant. In 2021, U.S. health care  spending was $4.3 trillion, accounting for an 18.3 per cent share of the nation's Gross Domestic Product.

The U.S. is the leading export market for the Victorian medical technologies and pharmaceuticals sector. We're assisting Victorian companies connect to opportunities related to clinical trials, biotechnology and digital health.

With Victoria’s leading bio-medical precincts, clinical trial capabilities, and thriving health and medtech startup ecosystems, we're seeing an increase in the number of partnerships between Victorian and American enterprises.

Food and beverage

The U.S. is Victoria’s largest export market for meat products (valued at over $ 1 billion exports in FY2022-23), and a growing market for Victorian wine.

Approximately half of Victoria’s merchandise exports to Canada are agricultural products (top exports including meat, fruit, nuts, and alcoholic beverages).

The U.S. and Canada offer Victorian food and beverage manufacturers diversification and expansion opportunities across a range of product categories, including specialty, premium  and emerging categories, such as native foods and alternative proteins.


Global Victoria’s defence specialist, based in Washington D.C. is available to assist Victorian companies to connect with key defence industry contacts and trade opportunities in the Americas.

The AUKUS agreement announced in 2021 will build on the long-standing trilateral ties between Australia, the US and the UK and presents exciting opportunities for Victorian defence businesses.

Digital technologies

Digital technologies are a key accelerator and driver of economic growth and recovery. The U.S. is the largest tech market in the world, estimated to be worth approximately US$1.8 trillion in 2022.

In addition to the San Francisco Bay Area, Los Angeles, and New York, emerging tech clusters across North America include Denver, Austin, Miami, Frisco, Raleigh-Durham in the US and Toronto, Vancouver, Ottawa, Montreal and Waterloo in Canada.

Key sub-sectors include Fintech, Sportstech, Edtech, Cybersecurity, plus the application of technologies such as robotics, digitalisation, blockchain and AI across industrial value chains.

Consumer products and eCommerce

The U.S. is the largest consumer market in the world, and eCommerce is booming providing opportunities for Victorian companies looking to sell their products online.

Engaging with social media influencers is increasingly important to succeed in selling online in the U.S., and due to the sheer size of the market, companies should be aware that high volumes of products can be demanded by suppliers and distributors.

The US selective beauty industry generated US$21 Billion is 2021, a 30 per cent increase in dollar sales versus 2020, and 17 per cent growth in the first half of 2022 compared to 2021.

Mining and METS, Infrastructure, Energy and Transportaion

Canada is a global mining leader and many Victorian headquartered mining companies and Victorian METS are active in the region. Our team is also exploring opportunities for Victorian companies related to infrastructure, transportation and energy projects in the US and Canada.

Contact us

Have a question? Get in touch with us.